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Film & TV · Electives · 3 credit hours · 16 sessions

TVC & Music Video

This course covers the complete process of producing TV commercials and musical videos, including theory, scriptwriting, directing, cinematography, production design, audio, scheduling, leadership, post-production, and distribution. Students learn industry workflows from concept to final delivery.

§ 01 By the end you can
  1. Explain the full production pipeline for TVCs and musical videos.
  2. Develop scripts, storyboards, and pre-production plans.
  3. Direct actors, manage sets, and oversee cinematography and audio.
  4. Coordinate production design, makeup, costuming, and coverage.
  5. Execute post-production workflows and prepare projects for distribution.
§ 02 Sixteen sessions

The whole semester.

  1. 01Theory of TVCs & Music Videos
  2. 02Production Hierarchy & Set Structure
  3. 03Scriptwriting & Storyboarding
  4. 04Budgeting & Resource Allocation
  5. 05Directing Techniques (I, II, III)
  6. 06Scheduling & Pre-Production Planning
  7. 07Cinematic Leadership for Directors
  8. 08 · MidtermFinal Pre-Shoot Preparations
  9. 09Cinematography & Audio for Directors/Producers
  10. 10Production Audio Techniques
  11. 11Production Design, Costuming & Makeup
  12. 12Working with Actors & Getting Coverage
  13. 13Post-Production Workflow
  14. 14Editing, Finishing & Delivery
  15. 15Marketing, Distribution & Release Strategy
  16. 16Integrated Production Practice & Case Review

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Students will produce a short TVC or musical video demonstrating mastery of directing, planning, cinematography, and post-production.

Deliverables

  1. Final TVC or musical video (30–90 seconds).
  2. Complete pre-production file including script, storyboard & schedule.
  3. Director’s report covering decisions, challenges & distribution plan.

How it’s judged

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