Seldom can one company be all things to all people.
PGA Studio is the making side of PGA: a senior team for brand identity, films, animation, digital products and AI-assisted production.
We’ve made work for clients since 1996. The same people teach these crafts at the PGA Institute, so the studio knows what’s new and has a bench of trained talent to call on.
Five services.
Take one, or all five. Most clients start with a brand or a campaign and stay on a retainer.
- 01
Brand Alchemy
Naming, identity systems, motion and voice: everything that makes a brand recognisable, built as a system your team can run.
- 02
Content & Campaigns
Campaigns built around one strong idea and produced in every format they need: films, animation, social series, key visuals, packaging and print.
- 03
Digital & Interactive
Websites, web apps and interactive experiences: researched, designed and built to load fast, rank well and be understood by AI assistants.
- 04
AI-Assisted Production
Generative images, video, voice and concepts, made inside a normal craft pipeline and directed by people who know what good looks like.
- 05
Creative Strategy & Consulting
Brand strategy, campaign direction, creative audits and innovation workshops for teams who need a clear decision before they spend.
Everything we make.
From the popular to the niche. Each discipline has its own page.
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Identity & Brand Systems
Naming · Logos and wordmarks · Visual identity systems · Custom and variable type · Motion identity · Iconography · Wayfinding and signage · Brand architecture · Guidelines
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Film & Video
TV commercials · Brand films · Vertical and short-form series · Documentaries and profiles · Music videos · Product films · Event films · Virtual production · Colour grading and finishing · Aerial cinematography
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Animation & VFX
2D character animation · 3D animation and product renders · Motion graphics · Stop motion · Compositing and VFX · Title sequences · Channel packaging · Explainer films · Stylised 3D · Real-time animation
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Motion & Type
Kinetic typography · Motion design systems · Animated logos · Generative typography · Titles and lyric videos · Urdu and Arabic-script motion
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Digital Products
Marketing websites · Web apps and dashboards · Mobile app UI · Design systems · E-commerce · No-code builds · Accessibility audits · Performance
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Content Systems
Content modelling · CMS setup · Programmatic pages · AI-search optimisation · Editorial pipelines · Social content systems · Research and data stories
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Creative Technology
Creative coding · Generative art · Interactive installations · Projection mapping · AR filters and web AR · VR experiences · Physical computing · Data sculptures
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AI & Generative
AI key visuals · Generative video · Voice synthesis and dubbing · Custom style models · AI storyboarding and previs · Prompt libraries · Usage policies
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Campaigns & Advertising
Campaign concepts · Key visuals · Social campaigns · Creator and influencer campaigns · Outdoor · Brand activations · Performance creative · Launch campaigns
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Print & Publishing
Editorial and magazine design · Books and catalogues · Annual reports · Packaging and labels · Posters · Specialist print · Print management
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Photography
Product and still life · Fashion and portrait · Food · Architecture and interiors · Campaign photography · Retouching
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Sound & Music
Sound design · Original music · Sonic branding · Podcast production · Voice-over and casting · Mixing and mastering
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Spatial & Experiential
Exhibition design · Set and production design · Event and stage design · Retail and pop-ups · Installations · Festival identities
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Strategy & Research
Audience research · Positioning · Creative audits · Content strategy · Innovation workshops · Creative-economy research
How a project runs.
Every project, from a logo to a campaign, runs through the same four stages. Each service page breaks them into the steps for that kind of work.
- 01
Discovery
Research into your goals, your audience and what success looks like, before anything is designed.
- 02
Exploration
Several directions, tested quickly: visual routes, motion tests and prototypes.
- 03
Execution
One direction, crafted and refined until it holds up in every format it needs to live in.
- 04
Implementation
Launch, measure and adjust, with files and guidelines your team can use without us.
You’ll probably enjoy working with us if…
Probably not a fit if you need it tomorrow and cheapest wins, want ten options to choose from, or the brief is “make it pop.”
- You’d rather build a brand over years than chase a launch spike.
- You want the idea argued with, not just executed.
- You can say “we don’t know yet” in the first meeting.
- You judge work by what it does, not how many rounds it took.
- You’d rather have a small senior team than a big one you never meet.
- You want to own what we make: the files, the system and the thinking.