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Media & Strategy · MS elective · 3 credit hours · 16 sessions

AI-Powered Marketing and Automation for Media

The future of marketing is automated and personalized. This cutting-edge course explores the integration of Artificial Intelligence into the marketing stack. Students will learn to use AI for predictive analytics, content generation (Generative AI), and “Hyper-personalization.” The curriculum also covers Marketing Automation platforms (like HubSpot or Marketo) to build “Set it and Forget it” customer nurture workflows.vaeenma/Indiapicture

§ 01 By the end you can
  1. Understand the Marketing Technology (MarTech) Stack
  2. Design automated email and SMS workflows (Drip Campaigns)
  3. Utilize Generative AI (ChatGPT/Midjourney) for copy and visual asset creation
  4. Apply Predictive Analytics to score leads and forecast trends
  5. Navigate the ethics of AI: Data privacy, bias, and transparency
§ 02 Sixteen sessions

The whole semester.

  1. 01Introduction to MarTech & AI
  2. 02Marketing Automation Basics: Triggers & Actions
  3. 03Email Marketing Automation (The Drip Campaign)
  4. 04CRM Integration (HubSpot/Salesforce)
  5. 05Generative AI for Text (Copywriting)
  6. 06Generative AI for Visuals (Design)
  7. 07Customer Segmentation using AI
  8. 08 · MidtermMidterm Examination
  9. 09Chatbots & Conversational Marketing
  10. 10Personalization at Scale: Dynamic Content
  11. 11Predictive Analytics: Lead Scoring
  12. 12Programmatic Advertising & Real-Time Bidding
  13. 13AI in SEO & Voice Search
  14. 14Analyzing AI Performance Data
  15. 15Ethics of AI: Privacy & Algorithmic Bias
  16. 16Final Project: The Automated Customer Journey Map

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Automated Customer Journey Map

How it’s judged

Recommended reading
  1. Artificial Intelligence for Marketing by Jim Sterne
  2. Marketing Artificial Intelligence by Paul Roetzer
  3. The Age of AI by Marco Iansiti
  4. Prediction Machines by Ajay Agrawal
  5. Marketing Automation For Dummies by Mathew Sweezey
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