MS AI Digital Arts & Creative Design
Where technology meets creative vision.
- Duration
- 1.5 years
- Semesters
- 3
- Credit hours
- 42
- Where
- Salim Habib University · KIET
Pakistan’s first master’s in computer arts, launched by PGA in 2012 and rebuilt around AI. Two tracks: a creative track for practitioners and a media-management track for people who run creative businesses. Electives come from a bank of 370 courses, from AI-driven cinematography to Urdu calligraphy and printmaking, and every student finishes with a capstone defended before an industry jury.
Specialisations
- Filmmaking
- Graphic Design
- Animation
- Media Marketing
- Digital Photography
- Social Media
- Media Management
- AI & Digital Art
Who can apply
16 years of education or a 4-year degree (120+ credit hours), CGPA 2.5 or 60% (2.0 or 50% considered on test and interview), and at least 50% in the admission test. Graduates from other fields can enter with a strong portfolio and 9 to 15 deficiency credit hours.
3 semesters, 42 credit hours.
Underlined courses open their full session-by-session plan in the course library. Plain courses are taught but their outline isn’t published yet. Grey entries are university requirements (English, electives, projects, internship) chosen or set each semester.
- Electronically Enhanced Imaging
- Mix Media Drawing & Painting
- Advanced Color Theory
- Advanced Digital Photography
- Advanced Screenplay & Scriptwriting
- Digital Media Communication
- Gamification
- Advanced Non-Linear Editing
- Advanced Web Development
- Elective 1
- Elective 2
- Elective 3
- Project
Where it leads.
The roles this programme prepares you for, how each one usually progresses, and a full profile of the work.
| Brand Identity Designer | Identity designers create the systems that make a brand recognisable: names, logos, type, colour, motion and the rules that hold it together. |
| Art Director | Art directors decide how campaigns, shoots and productions look, and lead the designers, photographers and illustrators who make them. |
| Screenwriter | Screenwriters write scripts for films, TV dramas, commercials and web series: the story, the structure and the dialogue. |
| Producer | Producers make productions happen: budgets, schedules, crews, locations, clients and delivery. |
| 3D Artist | 3D artists model, texture, light and render objects, characters and environments for film, games, advertising and product visuals. |
| Social Media Manager | Social media managers run a brand’s presence on social platforms: strategy, content, community and reporting. |
| UX/UI Designer | UX/UI designers decide how websites and apps work and look, from research and structure to the final interface. |
| AI Creative Technologist | AI creative technologists build workflows that use generative AI inside creative production, and know where the tools break and where the rights questions are. |
| Web Designer & Developer | Web designers design and build websites, often handling both the visual design and the build. |
| Photographer | Photographers shoot products, people, food, fashion, events and campaigns, and retouch the results. |
Nothing is accepted without the process behind it.
- Final project announced mid-semester, after the midterm.
- Developed in stages under your teacher: concept, drafts, iterations, execution.
- Internal jury: a full mock defence with faculty.
- Pasting day: your work is mounted or screened for review.
- External jury of working professionals, at least two per course, holding the final 40 marks.
Where this sits.
- 01Certificate4 months
- 02Diploma+ 6 months · 10 months total
- 03Associate Degree+ 1 year · 1 yr 10 mo total
- 04Bachelor’s+ 2 years · 3 yrs 10 mo total
- 05Postgraduate Diploma+ 1 year · 4 yrs 10 mo total
- 06Master’s+ 1 year · 5 yrs 10 mo total
Each step counts the credits you already hold, so a step takes less time than the programme on its own: a 1-year diploma takes about 6 more months after a certificate, a 4-year bachelor’s about 2 more years after an associate degree. Climbing every rung takes about 5 years 10 months, a few months more than a bachelor’s and a master’s taken back to back (about 5½ years). The point isn’t speed: you can stop at any rung with a recognised qualification, work, and come back for the next.
How long is the MS AI Digital Arts & Creative Design?
1.5 years, over 3 semesters, for 42 credit hours.
Who can apply?
16 years of education or a 4-year degree (120+ credit hours), CGPA 2.5 or 60% (2.0 or 50% considered on test and interview), and at least 50% in the admission test. Graduates from other fields can enter with a strong portfolio and 9 to 15 deficiency credit hours.
Is this the same as the Masters in Computer Arts?
Yes. Masters in Computer Arts was the programme’s earlier name. It was renamed MS AI Digital Arts & Creative Design when PGA rebuilt its programmes around AI; older KIET transcripts may still use the earlier name.
Where is it taught?
At Salim Habib University and KIET. The programme is designed and run by PGA with each partner.
How is work assessed?
Every course ends with a final project developed in stages under a teacher, then defended before an internal jury and an external jury of working industry professionals. The external jury holds the final 40 marks.
What jobs does it lead to?
Graduates work as brand identity designer, art director, screenwriter, producer, 3d artist, social media manager, among other roles, in studios, agencies, media companies and their own businesses.
Can I continue to the next level?
Yes. Credits carry up the Level Up ladder, from certificate to master’s, so each step is shorter than the programme on its own (a diploma takes about 6 more months after a certificate). You can stop at any rung with a recognised qualification.