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Media & Strategy · MS elective · 3 credit hours · 16 sessions

Art Entrepreneurship & Professional Practices

This course bridges the gap between artistic creation and professional sustainability. It is designed to equip fine artists with the business acumen required to survive in the creative economy. Students will learn to write grants, navigate gallery representation, manage legal contracts, and price their work, transforming their practice from a hobby into a viable career.

§ 01 By the end you can
  1. Draft professional artist documents: Artist Statement, Bio, and CV
  2. Understand the Gallery System: Consignment, Commissions, and Representation
  3. Master legal basics: Copyright, Licensing, and Contracts
  4. Develop financial literacy: Pricing artwork, Taxes, and Invoicing
  5. Execute a marketing strategy: Personal Branding and Digital Presence
§ 02 Sixteen sessions

The whole semester.

  1. 01The Art World Ecosystem: Market vs. Non-Profit
  2. 02The Artist's Brand: Statement & Bio Writing
  3. 03Portfolio Curation: Digital & Physical
  4. 04Documentation: Photographing Artwork
  5. 05Website & Social Media Strategy
  6. 06Networking: The Elevator Pitch
  7. 07Exhibition Planning: Curation & Logistics
  8. 08 · MidtermMidterm Examination
  9. 09Pricing Strategies: Cost vs. Market Value
  10. 10The Gallery Relationship: Etiquette & Submission
  11. 11Grants & Residencies: Writing Proposals
  12. 12Public Art & Commissions (RFPs)
  13. 13Legal: Contracts & Consignment Agreements
  14. 14Copyright & Intellectual Property
  15. 15Financial Management: Taxes & Bookkeeping
  16. 16Final Project: The Professional Launch Kit

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Professional Launch Kit

How it’s judged

Recommended reading
  1. Art/Work: Everything You Need to Know (and Do) As You Pursue Your Art Career by Heather Darcy Bhandari
  2. The Artist's Guide: How to Make a Living Doing What You Love by Jackie Battenfield
  3. Legal Guide for the Visual Artist by Tad Crawford
  4. Show Your Work! by Austin Kleon
  5. I’d Rather Be in the Studio by Alyson Stanfield
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