Branding Graphics
This course explores the foundations of visual branding through brand history, storytelling, logo development, graphic vocabulary, packaging graphics, retail design, and brand guidelines. Students learn to create cohesive visual systems and apply consistency across multiple brand touchpoints.
§ 01 By the end you can
- Explain core principles of visual branding and brand history.
- Develop graphic vocabulary, logos, and brand stories.
- Create branding collaterals and packaging graphics.
- Design branded retail and spatial experiences.
- Build complete brand guidelines ensuring visual consistency.
§ 02 Sixteen sessions
The whole semester.
- 01Defining Visual Branding
- 02Brand History & Evolution
- 03Developing Graphic Vocabulary
- 04Logo Design Concepts & Exploration
- 05Branding Collaterals & Applications
- 06Brand Analysis & Evaluation Methods
- 07Brand Storytelling & Narrative Strategy
- 08 · MidtermCopywriting for Brands
- 09Brand Style & Visual Language
- 10Designing Branded Retail Outlets
- 11Graphics for Packaged Brands
- 12Developing Visual Consistency
- 13Branding Guidelines & Documentation
- 14Visualization Techniques for Branding
- 15Presentation Methods for Brand Systems
- 16Integrated Branding Project Development
Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.
§ 03 Final project
Students will develop a complete brand identity system demonstrating conceptual clarity, visual consistency, and strategic storytelling.
Deliverables
- Logo suite, graphic vocabulary, and brand story.
- Collaterals, packaging graphics, and retail design mockups.
- Brand guidelines document with presentation-ready assets.
§ 04 Watch first
- Introduction to Visual Branding & Brand HistoryCovers evolution of branding, visual identity, and foundational principles.
- Logo Design Concepts & Graphic VocabularyExplains logo development, visual language, and conceptual thinking.
- Storytelling in Branding & Copywriting BasicsShows how narrative, copywriting, and emotional tone shape brand perception.
- Branding Collaterals & Visual SystemsCovers stationery, digital touchpoints, merch, and cohesive systems.
- Packaging Graphics & Retail Brand DesignExplains packaging structure, retail interior graphics, and consumer experience.
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