BS AI Digital Arts & Creative Design
Digital dreams made real.
- Duration
- 4 years
- Semesters
- 8
- Credit hours
- 135
- Where
- Salim Habib University · KIET
Pakistan’s first multi-major bachelor’s in computer arts, launched in 2005. Four years that start with drawing, colour and type and end with 3D, VFX and a two-part final project. Students specialise in graphic design, animation or media production, work on live briefs from agencies and studios, and defend every final project before working professionals.
Specialisations
- Graphic Design
- Animation
- Media Production
Who can apply
45% in HSC (Intermediate), A-levels or equivalent, any discipline.
8 semesters, 135 credit hours.
Underlined courses open their full session-by-session plan in the course library. Plain courses are taught but their outline isn’t published yet. Grey entries are university requirements (English, electives, projects, internship) chosen or set each semester.
- Advanced 3D Modelling
- Advanced Media Concepts-2
- Digital Movie Making
- Media Ethics
- Gamification
- Pakistan & Islamic Studies
- Video for Visual Effects
- Advanced Animation Techniques
- Elective 1
- Elective 2
- Project 1
- Internship
- Elective 3
- Elective 4
- Project 2
Where it leads.
The roles this programme prepares you for, how each one usually progresses, and a full profile of the work.
| Graphic Designer | Graphic designers turn messages into things people see: logos, layouts, campaigns, packaging, social posts and signage. |
| Brand Identity Designer | Identity designers create the systems that make a brand recognisable: names, logos, type, colour, motion and the rules that hold it together. |
| Art Director | Art directors decide how campaigns, shoots and productions look, and lead the designers, photographers and illustrators who make them. |
| Illustrator | Illustrators draw images for books, editorial, brands, packaging, games and animation, in a recognisable style clients hire them for. |
| Packaging Designer | Packaging designers design what products come in: the structure, the graphics and how a pack stands out on a crowded shelf. |
| 2D Animator | 2D animators bring characters and graphics to life frame by frame or with rigs, for series, ads, explainers and games. |
| 3D Artist | 3D artists model, texture, light and render objects, characters and environments for film, games, advertising and product visuals. |
| VFX Compositor | Compositors combine live action, CG and effects into final shots that look like they were filmed for real. |
| Motion Designer | Motion designers animate type, graphics and interfaces for ads, social media, broadcast and apps. |
| Storyboard Artist | Storyboard artists draw the shots of a film, ad or animation in order, so directors can plan before they shoot or animate. |
Keep studying
Nothing is accepted without the process behind it.
- Final project announced mid-semester, after the midterm.
- Developed in stages under your teacher: concept, drafts, iterations, execution.
- Internal jury: a full mock defence with faculty.
- Pasting day: your work is mounted or screened for review.
- External jury of working professionals, at least two per course, holding the final 40 marks.
Where this sits.
- 01Certificate4 months
- 02Diploma+ 6 months · 10 months total
- 03Associate Degree+ 1 year · 1 yr 10 mo total
- 04Bachelor’s+ 2 years · 3 yrs 10 mo total
- 05Postgraduate Diploma+ 1 year · 4 yrs 10 mo total
- 06Master’s+ 1 year · 5 yrs 10 mo total
Each step counts the credits you already hold, so a step takes less time than the programme on its own: a 1-year diploma takes about 6 more months after a certificate, a 4-year bachelor’s about 2 more years after an associate degree. Climbing every rung takes about 5 years 10 months, a few months more than a bachelor’s and a master’s taken back to back (about 5½ years). The point isn’t speed: you can stop at any rung with a recognised qualification, work, and come back for the next.
How long is the BS AI Digital Arts & Creative Design?
4 years, over 8 semesters, for 135 credit hours.
Who can apply?
45% in HSC (Intermediate), A-levels or equivalent, any discipline.
Is this the same as the Bachelors in Computer Arts?
Yes. Bachelors in Computer Arts was the programme’s earlier name. It was renamed BS AI Digital Arts & Creative Design when PGA rebuilt its programmes around AI; older KIET transcripts may still use the earlier name.
Where is it taught?
At Salim Habib University and KIET. The programme is designed and run by PGA with each partner.
How is work assessed?
Every course ends with a final project developed in stages under a teacher, then defended before an internal jury and an external jury of working industry professionals. The external jury holds the final 40 marks.
What jobs does it lead to?
Graduates work as graphic designer, brand identity designer, art director, illustrator, packaging designer, 2d animator, among other roles, in studios, agencies, media companies and their own businesses.
Can I continue to the next level?
Yes. Credits carry up the Level Up ladder, from certificate to master’s, so each step is shorter than the programme on its own (a diploma takes about 6 more months after a certificate). You can stop at any rung with a recognised qualification.