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Film & TV · MS elective · 3 credit hours · 16 sessions

Broadcast Program Management

This management-level course focuses on the operational and strategic side of running a television channel or streaming platform. Students will learn the art of “Programming”—scheduling content to maximize viewership and ratings. The curriculum covers acquisition strategies, regulatory compliance (PEMRA/FCC standards), audience analytics, and the financial management of a broadcast entity.

§ 01 By the end you can
  1. Develop strategic programming schedules (Day-parting, Hammocking, Tent-poling)
  2. Analyze audience ratings and demographics (Nielsen/Gallup data)
  3. Manage content acquisition, licensing rights, and syndication deals
  4. Ensure compliance with broadcast laws, ethics, and community standards
  5. Oversee the financial health and budgeting of a broadcast department
§ 02 Sixteen sessions

The whole semester.

  1. 01The Broadcast Ecosystem: Linear TV vs. OTT
  2. 02Principles of Programming: Flow & Habit Formation
  3. 03Scheduling Strategies: Counter-programming
  4. 04Day-parts: Morning, Daytime, Prime Time, Late Night
  5. 05Content Acquisition: Buying Global & Local
  6. 06Original Production Commissioning
  7. 07The Program Lifecycle: Pilot to Cancellation
  8. 08 · MidtermMidterm Examination
  9. 09Audience Analytics: Reading the Ratings
  10. 10News vs. Entertainment Management
  11. 11Live Event Management & Logistics
  12. 12Regulatory Bodies & Media Law (PEMRA/Copyright)
  13. 13Broadcast Ethics & Standards Practices
  14. 14Monetization: Ad Sales & Sponsorships
  15. 15Crisis Management in Broadcasting
  16. 16Final Project: The Channel Launch Strategy

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Channel Launch Strategy

How it’s judged

Recommended reading
  1. Programming for TV, Radio & The Internet by Lynne Gross and Philippe Perebinossoff
  2. Media Programming: Strategies and Practices by Susan Tyler Eastman
  3. The Business of Media Distribution by Jeffrey C. Ulin
  4. Managing Electronic Media by Joan Van Tassel
  5. Television Disrupted: The Transition from Network to Networked TV by Shelly Palmer
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