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Media & Strategy · MS elective · 3 credit hours · 16 sessions

Business Broadcast

This professional media course focuses on the production of corporate communications, financial news, and industry analysis. Students will learn the specific skills required for live broadcast environments, including studio etiquette, teleprompter reading, conducting high-stakes interviews, and translating complex data into clear visual stories for a business audience.

§ 01 By the end you can
  1. Master on-camera presentation skills and teleprompter usage
  2. Write concise scripts for business news, press releases, and corporate updates
  3. Direct multi-camera live broadcasts using video switchers (NewTek TriCaster)
  4. visualize financial data (stocks, trends) for television graphics
  5. Manage crisis communications and live interview scenarios
§ 02 Sixteen sessions

The whole semester.

  1. 01The Landscape of Business News (CNBC/Bloomberg)
  2. 02Studio Operations: Floor Manager & Director
  3. 03Writing for Broadcast: The inverted Pyramid
  4. 04On-Air Presentation: Voice & Body Language
  5. 05Teleprompter Techniques
  6. 06Interviewing Executives & Analysts
  7. 07The Newsroom Workflow
  8. 08 · MidtermMidterm Examination
  9. 09Data Visualization for Broadcast
  10. 10The Remote Interview (Zoom/Skype integration)
  11. 11Producing Webinars & Town Halls
  12. 12Corporate Documentary & Internal Comms
  13. 13Crisis Communication Simulation
  14. 14Live Streaming Technology
  15. 15Ethics in Business Journalism
  16. 16Final Project: The Live Business Bulletin

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Live Business Bulletin

How it’s judged

Recommended reading
  1. Broadcast News and Writing Stylebook by Robert A. Papper
  2. Television Production Handbook by Herbert Zettl
  3. The Financial Writer's Stylebook by Chris Roush
  4. Talk Like TED (for presentation skills) by Carmine Gallo
  5. Associated Press Stylebook (Current Edition)
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