Premier Graphics
& Animation
Work with us
Menu
Studio
OverviewServicesCapabilitiesThe Collection
Institute
OverviewProgrammesCourse libraryHow we teachCareersGuidesFor universities
Journal About Contact Work with us
Media & Strategy · MS elective · 3 credit hours · 16 sessions

Creative Marketing & Self-Promotion

Bridging the gap between artistic talent and business viability, this course is designed for creatives who need to market their own services. Students will learn to treat themselves as a business, mastering the art of personal branding, portfolio curation, networking, and social media strategy to attract clients and build a sustainable career in the gig economy.

§ 01 By the end you can
  1. Define a unique value proposition and "Personal Brand Statement"
  2. Curate a portfolio that targets specific dream clients/employers
  3. Master social media algorithms (Instagram, LinkedIn, Behance) for organic growth
  4. Develop networking strategies for both online and offline environments
  5. Understand pricing models, negotiation, and basic freelance contracts
§ 02 Sixteen sessions

The whole semester.

  1. 01The Business of You: Defining Success
  2. 02Identifying Your Niche & Target Audience
  3. 03The Personal Brand Statement
  4. 04Portfolio Curation: Quality vs. Quantity
  5. 05Website Building & SEO for Creatives
  6. 06Social Media Strategy I: Visual Platforms
  7. 07Social Media Strategy II: LinkedIn & Professional
  8. 08 · MidtermMidterm Examination
  9. 09Content Strategy: Blogging & Vlogging
  10. 10Networking: The Art of Cold Emailing
  11. 11Pricing Your Work: Hourly vs. Value-Based
  12. 12Contracts, Invoices & Getting Paid
  13. 13Client Relationships & Communication
  14. 14Public Speaking & Workshops
  15. 15Financial Literacy for Freelancers
  16. 16Final Project: The Launch Campaign

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Launch Campaign

How it’s judged

Recommended reading
  1. Show Your Work! by Austin Kleon
  2. Burn Your Portfolio by Michael Janda
  3. Freelance, and Business, and Stuff by Amy Hood and Jennifer Hood
  4. Building a StoryBrand by Donald Miller
  5. Crushing It! by Gary Vaynerchuk
More in Media & Strategy
Advanced Brand Identity DesignThis master-level course transcends static logo design to explore dynamic, fluid, and multi-sensory brand systems.
Advanced Media Concepts-1This course develops advanced creative thinking skills for digital and print advertising. Students learn how to generate strong conceptual ideas, translate insights into visual communication, and develop cohesive brand messaging across multiple executions.
Advanced Media Concepts-2This course focuses on creating impactful video ads by applying creativity, storytelling, and strategic thinking.
Advertising & Campaign DesignThis studio-intensive course focuses on the visual execution of integrated advertising campaigns. While strategy is discussed, the primary focus is on Art Direction—how to visually translate a "Big Idea" across multiple media channels.
Advertising DesignsThis course focuses on the creative and strategic role of design in advertising. Students explore how design elements, color psychology, typography, and copywriting work together to communicate brand messages across print, electronic, outdoor, and digital media.
AdvertisingAdvertising is the intersection of art and commerce. This course provides a comprehensive overview of the advertising industry, from the "Big Idea" to the final media buy.