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Media & Strategy · Electives · 3 credit hours · 16 sessions

Designing for Mass Production

This course introduces students to mass-production oriented design through analysis of advertising history, product behavior, consumer engagement, campaign planning, and market response. Students study case examples, branding, creative development, client interaction, media planning, and product launch strategies.

§ 01 By the end you can
  1. Explain the evolution of mass-produced advertising and product design.
  2. Develop creative concepts using research, themes, and market insights.
  3. Plan ATL, BTL, B2B, and B2C promotional strategies.
  4. Present product campaigns supported by media and launch planning.
  5. Assess market behavior, feedback, and improvement cycles.
§ 02 Sixteen sessions

The whole semester.

  1. 01History of Advertising & 20th Century Case Studies
  2. 02Product Study by Region (Local & International)
  3. 03Product Themes, Criticism & Engagement Strategy
  4. 04Brainstorming: Taglines, Focus Groups & Creative Direction
  5. 05ATL, BTL, B2B & B2C Campaign Structures
  6. 06Analysis of Hit TVCs & Market Success Stories
  7. 07Product Launch Planning & Presentation Skills
  8. 08 · MidtermProduct Assignments & Individual Case Work
  9. 09Market Behavior: Success, Flops & Consumer Insights
  10. 10Cross-Questioning & Convincing Power
  11. 11Client Interaction & Feedback Management
  12. 12Improvement Cycles, Problems & Approvals
  13. 13Media & Campaign Planning
  14. 14Teaser, Reveal & Launch Phases
  15. 15Direct & Indirect Promotional Campaigns
  16. 16Broadcast Media, Adjustments & Solutions

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Students will complete a comprehensive campaign design project for a selected product.

Deliverables

  1. Full product campaign including concept, tagline, and visuals.
  2. Media plan with ATL/BTL elements and launch sequence.
  3. Presentation explaining theme, decisions, and expected market behavior.

How it’s judged

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