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Media & Strategy · MS elective · 3 credit hours · 16 sessions

Digital Identity and Personal Branding

“Your brand is what people say about you when you’re not in the room.” This course focuses on curating a professional digital footprint that accelerates career growth. Students will audit their current online presence, define their unique value proposition, and build a cohesive visual and verbal identity across platforms like LinkedIn, personal websites, and portfolios.

§ 01 By the end you can
  1. Define a "Personal Brand Statement" and unique value proposition
  2. Audit and clean up existing digital footprints (Reputation Management)
  3. Optimize LinkedIn profiles for recruitment and networking algorithms
  4. Create a consistent visual identity (Headshots, Color Palette, Typography)
  5. Develop a thought leadership strategy through content creation (Blogging/Posting)
§ 02 Sixteen sessions

The whole semester.

  1. 01Introduction to Personal Branding
  2. 02The Brand Audit: Googling Yourself
  3. 03Defining Your Niche & Archetype
  4. 04The "Elevator Pitch" & Bio Writing
  5. 05LinkedIn Optimization: Profile & Activity
  6. 06Twitter/X & Instagram for Professionals
  7. 07Reputation Management & Crisis Control
  8. 08 · MidtermMidterm Examination
  9. 09Networking Strategy: The "Weak Ties" Theory
  10. 10Visual Identity: Consistency Across Channels
  11. 11Thought Leadership: Writing Articles/Posts
  12. 12The Personal Website/Portfolio
  13. 13Public Speaking & Webinars
  14. 14Monetizing Your Personal Brand
  15. 15Imposter Syndrome & Authenticity
  16. 16Final Project: The Brand Launch Kit

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Brand Launch Kit

How it’s judged

Recommended reading
  1. Show Your Work! by Austin Kleon
  2. Building a StoryBrand by Donald Miller
  3. Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel
  4. Reinventing You by Dorie Clark
  5. Platform: Get Noticed in a Noisy World by Michael Hyatt
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