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Media & Strategy · MS elective · 3 credit hours · 16 sessions

Enterprises

This course bridges the gap between artistic talent and business acumen, specifically tailored for the “Creative Entrepreneur.” It covers the essential mechanics of starting and sustaining a design-led business, from freelancing and agency models to startup culture. Students will learn to write business plans, manage client relationships, navigate intellectual property law, and build a sustainable financial model for their creative practice.

§ 01 By the end you can
  1. Develop a comprehensive business plan for a creative studio or startup
  2. Understand different business models: Freelance, Agency, Subscription, Product
  3. Master the basics of financial literacy: Cash flow, taxes, and pricing strategy
  4. Navigate legal contracts, licensing, and Intellectual Property (IP) rights
  5. Build a pitch deck to secure funding or client retainers
§ 02 Sixteen sessions

The whole semester.

  1. 01The Creative Economy: Overview
  2. 02Business Models for Creatives
  3. 03The Lean Startup Methodology
  4. 04Naming, Branding, and Positioning
  5. 05Marketing & Lead Generation
  6. 06The Gig Economy: Platforms & Portfolios
  7. 07Intellectual Property: Copyright & Trademark
  8. 08 · MidtermMidterm Examination
  9. 09Financial Literacy: Cash Flow & P&L
  10. 10Pricing Strategies: Value vs. Hourly
  11. 11Contracts, SOWs, and Legal Protection
  12. 12Client Management & Negotiation
  13. 13Scaling: Hiring & Outsourcing
  14. 14Funding: Bootstrapping vs. VC
  15. 15Ethics & Social Responsibility in Business
  16. 16Final Pitch: The Business Launch

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

Recommended reading
  1. The Business of Design by Keith Granet
  2. Creativity, Inc. by Ed Catmull
  3. The Win Without Pitching Manifesto by Blair Enns
  4. Start with Why by Simon Sinek
  5. Company of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis
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