Gamification
This course introduces students to gamification principles, focusing on how game mechanics can be applied in design contexts to increase engagement, motivation, and efficiency. Students will learn to apply game thinking to apps, platforms, and user experiences to create meaningful and engaging designs.
- Apply core gamification principles to design engaging user experiences.
- Analyze and implement motivation systems using points, levels, and rewards.
- Develop gamified designs that balance challenge, progression, and user engagement.
- Create a cohesive gamified interface with clear visual hierarchy and flow.
- Evaluate gamified designs for usability, effectiveness, and ethical considerations.
The whole semester.
- 01Introduction to Gamification and Design Applications
- 02Psychology of Motivation: Intrinsic vs Extrinsic
- 03Player Types and User Personas
- 04Core Game Mechanics: Points, Badges, Levels
- 05Progression Systems and Feedback Loops
- 06Rewards, Achievements, and Virtual Economies
- 07Challenges, Quests, and Storytelling
- 08 · MidtermGame Dynamics and User Flow
- 09Social Gamification: Collaboration and Competition
- 10Designing Engagement for Apps and Interfaces
- 11Habit-forming Design and User Retention
- 12Ethical Gamification and Avoiding Dark Patterns
- 13Gamification Frameworks: Octalysis and MDA
- 14Wireframing Gamified Screens
- 15Visual Design for Gamified Interfaces
- 16Final Project Development and Review
Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.
Students will design a complete gamified app interface. The project must include a clearly defined gamification strategy, target user personas, core mechanics (points, levels, rewards), challenges or missions, and at least 12–15 fully designed screens.
All screens must follow a cohesive visual and interaction design.
The final project will be assessed based on creativity, clarity of gamification strategy, usability, visual quality, and completeness of the gamified system.
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