Premier Graphics
& Animation
Work with us
Menu
Studio
OverviewServicesCapabilitiesThe Collection
Institute
OverviewProgrammesCourse libraryHow we teachCareersGuidesFor universities
Journal About Contact Work with us
Media & Strategy · MS elective · 3 credit hours · 16 sessions

Influencer Marketing

This course professionalizes the “Creator Economy,” treating influencer partnerships as a rigorous marketing channel. Students will learn the end-to-end workflow of managing influencer campaigns: from identifying the right talent and negotiating fair contracts to ensuring FTC regulatory compliance and measuring ROI beyond “vanity metrics” like likes.

§ 01 By the end you can
  1. Differentiate between Nano, Micro, Macro, and Mega influencers
  2. Vet creators for audience authenticity and brand alignment
  3. Develop creative briefs that balance brand safety with creator freedom
  4. Negotiate contracts, usage rights, and whitelisting access
  5. Measure campaign success using EMV (Earned Media Value) and conversion tracking
§ 02 Sixteen sessions

The whole semester.

  1. 01The Rise of the Creator Economy
  2. 02Identifying Talent: Tools & Manual Vetting
  3. 03Fraud Detection: Spotting Fake Followers
  4. 04Outreach Strategy: The Art of the Pitch
  5. 05Negotiation: Deliverables & Rates (CPM/CPE)
  6. 06Contracts: Exclusivity & Content Rights
  7. 07Gifting vs. Paid Partnerships
  8. 08 · MidtermMidterm Examination
  9. 09The Creative Brief: Guiding Production
  10. 10Campaign Types: Unboxing, Tutorial, Events
  11. 11Managing Relationships & Communication
  12. 12Performance Marketing: Affiliate & Codes
  13. 13Regulations: FTC Disclosures & Ethics
  14. 14B2B Influencer Marketing
  15. 15Reporting: Calculating ROI & ROAS
  16. 16Final Project: The Influencer Campaign Strategy

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Influencer Campaign Strategy

How it’s judged

Recommended reading
  1. The Influencer Code by Amanda Russell
  2. Influencer Marketing for Dummies by Kristy Sammis
  3. Age of Influence by Neal Schaffer
  4. One Million Followers by Brendan Kane
  5. Winfluence by Jason Falls
More in Media & Strategy
Advanced Brand Identity DesignThis master-level course transcends static logo design to explore dynamic, fluid, and multi-sensory brand systems.
Advanced Media Concepts-1This course develops advanced creative thinking skills for digital and print advertising. Students learn how to generate strong conceptual ideas, translate insights into visual communication, and develop cohesive brand messaging across multiple executions.
Advanced Media Concepts-2This course focuses on creating impactful video ads by applying creativity, storytelling, and strategic thinking.
Advertising & Campaign DesignThis studio-intensive course focuses on the visual execution of integrated advertising campaigns. While strategy is discussed, the primary focus is on Art Direction—how to visually translate a "Big Idea" across multiple media channels.
Advertising DesignsThis course focuses on the creative and strategic role of design in advertising. Students explore how design elements, color psychology, typography, and copywriting work together to communicate brand messages across print, electronic, outdoor, and digital media.
AdvertisingAdvertising is the intersection of art and commerce. This course provides a comprehensive overview of the advertising industry, from the "Big Idea" to the final media buy.