Premier Graphics
& Animation
Work with us
Menu
Studio
OverviewServicesCapabilitiesThe Collection
Institute
OverviewProgrammesCourse libraryHow we teachCareersGuidesFor universities
Journal About Contact Work with us
Film & TV · MS elective · 3 credit hours · 16 sessions

Interactive Advertising Films

This course redefines the commercial break, moving viewers from passive observation to active participation. Students will learn to design “branching narrative” commercials and shoppable videos where user choices dictate the outcome. The curriculum combines screenwriting for non-linear stories with the technical implementation of HTML5 overlays and gamified video strategies to increase brand engagement.

§ 01 By the end you can
  1. Write non-linear scripts with multiple decision points and endings
  2. Design User Interfaces (UI) for video overlays (Buttons, Hotspots)
  3. Implement "Shoppable Video" technology for direct-to-consumer sales
  4. Analyze engagement metrics (Click-through rates, Dwelling time)
  5. Produce a fully functional interactive ad campaign for web/mobile
§ 02 Sixteen sessions

The whole semester.

  1. 01Evolution of Ads: From Broadcast to Interactive
  2. 02The Psychology of Choice & User Agency
  3. 03Non-Linear Scriptwriting: The Flowchart
  4. 04UI/UX Design for Video Overlays
  5. 05Platforms: YouTube Cards, Eko, & Custom Players
  6. 06The "Bandersnatch" Effect: High-End Production
  7. 07Low-Budget Interactivity for Social Media
  8. 08 · MidtermMidterm Examination
  9. 09Gamification in Advertising
  10. 10Shoppable Video Technologies
  11. 11Shooting for Interaction: Continuity
  12. 12Editing Branching Narratives
  13. 13A/B Testing Video Variations
  14. 14Personalization & Data Integration
  15. 15Analytics: Measuring "Active" Views
  16. 16Final Project: The Choose-Your-Adventure Ad

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Choose-Your-Adventure Ad

How it’s judged

Recommended reading
  1. Interactive Storytelling for Video Games (Applied to Ads) by Josiah Lebowitz
  2. The Art of Immersion by Frank Rose
  3. Gamification by Design by Gabe Zichermann
  4. Digital Marketing Analytics by Chuck Hemann
  5. Choice: The Science of Influencing People by Sheena Iyengar
More in Film & TV
Acting for Film & Film AnalysisThis hybrid course combines practical performance training with critical film theory. Students will learn the specific techniques of screen acting—minimalism, eye lines, and continuity—while simultaneously analyzing legendary performances from cinema history.
Acting for the CameraThe camera lens acts as a microscope for human behavior. This practical course helps actors transition from the projection required for stage to the intimacy required for screen.
Advanced Camera TechniquesThis technical course is designed for aspiring cinematographers who wish to master the visual language of cinema.
Advanced Film Editing (MS elective)This course moves beyond the basics of cutting to explore editing as an art of storytelling and emotional manipulation.
Advanced Film EditingThis course covers advanced techniques and concepts in film editing, focusing on narrative structure, pacing, continuity, and the creative use of editing software.
AI-Driven CinematographyThis futuristic course explores the convergence of Artificial Intelligence and the Director of Photography (DoP).