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Media & Strategy · MS elective · 3 credit hours · 16 sessions

International Media Relations

In a globalized world, a local story can become an international crisis in minutes. This course explores how to manage communication across borders and cultures. Students will study comparative media systems (e.g., State-run vs. Commercial), the nuances of cultural diplomacy, and how to craft messages that resonate globally without getting lost in translation.

§ 01 By the end you can
  1. Compare global media systems (Authoritarian, Libertarian, Social Responsibility)
  2. Apply "Intercultural Communication" theories (Hofstede) to media messaging
  3. Manage international press releases and wire services (Reuters/AP/AFP)
  4. Navigate "Soft Power" and Public Diplomacy
  5. Handle global crises: Time zones, translations, and cultural sensitivities
§ 02 Sixteen sessions

The whole semester.

  1. 01Globalization & The Information Flow
  2. 02Comparative Media Systems (Hallin & Mancini)
  3. 03Intercultural Communication: Context & Time
  4. 04The Role of International NGOs & IGOs
  5. 05Public Diplomacy & Soft Power
  6. 06Foreign Correspondents & Parachute Journalism
  7. 07Media in Europe: GDPR & Regulation
  8. 08 · MidtermMidterm Examination
  9. 09Media in the Middle East & Africa
  10. 10Media in Asia: The Firewall & The Super App
  11. 11Global Press Wires: How News Travels
  12. 12Transnational Crisis Communication
  13. 13Translating the Message: Localization
  14. 14Ethics: Cultural Imperialism vs. Universal Values
  15. 15The Role of Al Jazeera, BBC, & CNN International
  16. 16Final Project: The Global Launch Strategy

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Global Launch Strategy

How it’s judged

Recommended reading
  1. Comparing Media Systems by Daniel C. Hallin and Paolo Mancini
  2. Global Communication: Theories, Stakeholders, and Trends by Thomas L. McPhail
  3. Cultures and Organizations: Software of the Mind by Geert Hofstede
  4. The Global Journalist by David H. Weaver
  5. Soft Power: The Means to Success in World Politics by Joseph Nye
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