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Media & Strategy · MS elective · 3 credit hours · 16 sessions

Media Entrepreneurship and Innovation

This course is for the disruptors. It applies the “Lean Startup” methodology specifically to the media industry. Students will learn to identify gaps in the content market, prototype Minimum Viable Media Products (MVPs), and pitch to Venture Capitalists. The curriculum focuses on building scalable media ventures—platforms, agencies, or tech-enabled news sites—rather than just freelance careers.

§ 01 By the end you can
  1. Apply the "Lean Canvas" to map out media business models
  2. Identify "Market Gaps" and validate ideas using rapid prototyping
  3. Understand the "Venture Capital" landscape for media tech
  4. Master the "Pitch Deck": Storytelling for investors
  5. Execute "Growth Hacking" strategies to acquire early users with zero budget
§ 02 Sixteen sessions

The whole semester.

  1. 01The Media Startup Landscape: Unicorns vs. Zombies
  2. 02Design Thinking for Media Innovation
  3. 03Identifying the Problem: Customer Discovery
  4. 04The Lean Canvas: Validating Assumptions
  5. 05Disruption Theory: Innovator's Dilemma
  6. 06Media Tech: AI, Blockchain, & VR opportunities
  7. 07Competitor Analysis: Blue Ocean Strategy
  8. 08 · MidtermMidterm Examination
  9. 09The Business Model: How will it make money?
  10. 10The MVP: Prototyping Content/Tech
  11. 11Growth Hacking: User Acquisition
  12. 12The Pitch Deck: Slide by Slide
  13. 13Funding: Bootstrapping vs. VC vs. Angels
  14. 14Legal: IP Protection & Incorporation
  15. 15Scaling: From Niche to Mass
  16. 16Final Project: The Startup Launch Pitch

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Startup Launch Pitch

How it’s judged

Recommended reading
  1. The Lean Startup by Eric Ries
  2. Media Innovation and Entrepreneurship by Michelle Ferrier
  3. Zero to One by Peter Thiel
  4. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
  5. Running Lean by Ash Maurya
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