Memetic Cinema
This experimental theory and production course examines the “Meme” not just as an internet joke, but as a new cinematic language. Students will explore how the aesthetics of the internet—remix culture, irony, absurdity, and rapid-fire editing—are reshaping traditional filmmaking. The curriculum analyzes “Post-Cinema” and challenges students to produce films that speak the native language of the digital generation.
§ 01 By the end you can
- Analyze the syntax of "Memetic Filmmaking" (Repetition, Remix, Intertextuality)
- Apply the "Database Narrative" structure to non-linear storytelling
- Master the art of the "Supercut" and Video Essay
- Explore the aesthetics of "Post-Irony" and "New Sincerity" in film
- Produce viral-ready cinematic content that leverages trend cycles
§ 02 Sixteen sessions
The whole semester.
- 01The Meme as a Unit of Culture (Dawkins to TikTok)
- 02Post-Cinema: Filmmaking in the Age of Screens
- 03Remix Culture: Copyright, Fair Use & Piracy
- 04The Supercut: Narrative through database logic
- 05Editing for Dopamine: Pacing & Rhythm
- 06Screen-Life Cinema (e.g., Searching, Unfriended)
- 07Fan Edits & Fan Fiction as Cinema
- 08 · MidtermMidterm Examination
- 09The Video Essay: Cinema as Critique
- 10Absurdism & Surrealism: The Gen Z Aesthetic
- 11"Cursed" Images & Liminal Spaces in Film
- 12Glitch Art & Datamoshing as Narrative Tools
- 13Interactive & Alternate Reality Games (ARGs)
- 14The Aesthetics of "Cringe"
- 15Virality: Engineering Shareability
- 16Final Project: The Memetic Short Film
Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.
§ 03 Final project
Final Project: The Memetic Short Film
Recommended reading
- Post-Cinema: Theorizing 21st-Century Film by Shane Denson and Julia Leyda
- Remix: Making Art and Commerce Thrive in the Hybrid Economy by Lawrence Lessig
- Memes in Digital Culture by Limor Shifman
- The Speed of Cinema by Steve Shaviro
- Kill All Normies (Context on internet subcultures) by Angela Nagle
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