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Media & Strategy · MS elective · 3 credit hours · 16 sessions

Political Communication and Public Information

“Politics is the art of the possible.” This course examines how political actors—governments, parties, and activists—use media to shape public opinion and policy. Students will analyze campaign strategies, speechwriting rhetoric, and the role of “Spin.” The curriculum also covers the function of the Public Information Officer (PIO) in disseminating official government data to the press.

§ 01 By the end you can
  1. Analyze the rhetorical devices used in political speeches and debates
  2. Understand the role of the Press Secretary and Public Information Officer (PIO)
  3. Design a political campaign strategy: Messaging, Targeting, and GOTV (Get Out The Vote)
  4. Critique the influence of PACs, Lobbying, and "Dark Money" on communication
  5. Evaluate the impact of Social Media on polarization and echo chambers
§ 02 Sixteen sessions

The whole semester.

  1. 01Introduction to Political Communication
  2. 02Rhetoric 101: Ethos, Pathos, Logos
  3. 03Speechwriting: The Soundbite
  4. 04The Press Secretary: Managing the Briefing
  5. 05Agenda Setting & Framing Theory
  6. 06Media Bias & The "Filter Bubble"
  7. 07Polling & Public Opinion Analysis
  8. 08 · MidtermMidterm Examination
  9. 09The Campaign: Strategy & Tactics
  10. 10Political Advertising: Attack Ads vs. Positive Ads
  11. 11The Public Information Officer (PIO) Role
  12. 12Crisis Management in Politics
  13. 13Digital Politics: Micro-targeting
  14. 14Lobbying & Advocacy Groups
  15. 15Disinformation & Election Integrity
  16. 16Final Project: The Mock Campaign Strategy

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Mock Campaign Strategy

How it’s judged

Recommended reading
  1. The Image: A Guide to Pseudo-Events in America by Daniel J. Boorstin
  2. Republic.com 2.0 by Cass R. Sunstein
  3. Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz
  4. All the President's Men by Woodward and Bernstein
  5. Propaganda by Edward Bernays
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