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Media & Strategy · MS elective · 3 credit hours · 16 sessions

Project Management

Creativity needs structure to survive. This course adapts standard Project Management (PM) methodologies—Agile, Scrum, and Waterfall—specifically for the creative industries. Students will learn to manage scope creep, budget resources, and lead cross-functional teams (designers, developers, writers) to deliver complex media projects on time and under budget without stifling innovation.

§ 01 By the end you can
  1. Compare PM methodologies: Waterfall (Linear) vs. Agile (Iterative)
  2. Master Project Management software (Asana, Trello, Jira, Monday.com)
  3. Create detailed "Scopes of Work" (SOW) to prevent Scope Creep
  4. Manage Resources: Budgeting time, money, and human capital
  5. Execute "Retrospectives" to learn from project failures and successes
§ 02 Sixteen sessions

The whole semester.

  1. 01Introduction to PM: The Iron Triangle (Quality, Time, Cost)
  2. 02Waterfall Methodology: The Traditional Approach
  3. 03Agile & Scrum: Managing Iterative Creative Work
  4. 04Defining Scope: The SOW & The Brief
  5. 05Estimation Techniques: Story Points vs. Hours
  6. 06Scheduling: Gantt Charts & Critical Path
  7. 07Tools of the Trade: Jira, Asana, Trello
  8. 08 · MidtermMidterm Examination
  9. 09Risk Management: Identifying Bottlenecks
  10. 10Resource Management: Capacity Planning
  11. 11Communication Plans: Keeping Stakeholders Happy
  12. 12Managing Remote & Hybrid Teams
  13. 13Quality Assurance (QA) & Approval Loops
  14. 14Conflict Resolution in Creative Teams
  15. 15Project Closure & Retrospectives
  16. 16Final Project: The Full Project Plan & Schedule

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Full Project Plan & Schedule

How it’s judged

Recommended reading
  1. Project Management for the Unofficial Project Manager by Kory Kogon
  2. Making Things Happen: Mastering Project Management by Scott Berkun
  3. Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
  4. The Lazy Project Manager by Peter Taylor
  5. Agile for Everybody by Matt LeMay
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