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Media & Strategy · MS elective · 3 credit hours · 16 sessions

Retail Management

Retail is the final mile of the economy. This course covers the strategic and operational aspects of managing retail businesses, from brick-and-mortar boutiques to e-commerce giants. Students will learn about store location strategy, visual merchandising, inventory management (Open-to-Buy), and the “Omni-channel” approach that seamlessly integrates physical and digital shopping experiences.

§ 01 By the end you can
  1. Analyze Retail Strategy: Location, Layout, and Target Market
  2. Master Merchandising Management: Assortment planning and Pricing
  3. Execute Visual Merchandising to drive sales (Planograms)
  4. Understand the "Omni-channel" customer journey (Click & Collect)
  5. Manage Retail Operations: Staffing, Customer Service, and Loss Prevention
§ 02 Sixteen sessions

The whole semester.

  1. 01Introduction to Retailing: The Global Landscape
  2. 02Retail Strategy & Competitive Advantage
  3. 03Omni-channel Retailing: Integrating Online & Offline
  4. 04Location Strategy: Malls, High Streets, & Digital
  5. 05Customer Relationship Management (Loyalty Programs)
  6. 06Supply Chain & Information Systems
  7. 07Merchandise Management: Categories & SKUs
  8. 08 · MidtermMidterm Examination
  9. 09Buying & Merchandising: The Open-to-Buy Plan
  10. 10Pricing Strategies: High/Low vs. EDLP
  11. 11Store Layout & Design: The Grid vs. The Loop
  12. 12Visual Merchandising: Window Displays & Planograms
  13. 13Customer Service & Experience
  14. 14HR in Retail: Training & Motivation
  15. 15Legal & Ethical Issues in Retail
  16. 16Final Project: The Pop-Up Store Concept

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Pop-Up Store Concept

How it’s judged

Recommended reading
  1. Retailing Management by Michael Levy and Barton Weitz
  2. Why We Buy: The Science of Shopping by Paco Underhill
  3. The Retail Revival by Doug Stephens
  4. Retail Marketing Management by David Gilbert
  5. Resurrecting Retail: The Future of Business in a Post-Pandemic World by Doug Stephens
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