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Film & TV · MS elective · 3 credit hours · 16 sessions

TikTok Shop Cinematics

“Shoppertainment” is the future of e-commerce. This specialized production course teaches students how to create high-converting video content specifically for TikTok Shop. The curriculum covers the psychology of the “impulse buy,” mobile-first product videography, lighting for small objects, and the editing styles that drive viewers to click the “Buy Now” basket.

§ 01 By the end you can
  1. Understand the "TikTok Shop" ecosystem and affiliate mechanics
  2. Master mobile cinematography for product showcases (Macro, 360 spin)
  3. Apply the "Hook-Problem-Solution" narrative structure
  4. Edit for high retention using CapCut (Pacing, Text-to-Speech, Stickers)
  5. Analyze viral product trends to replicate success
§ 02 Sixteen sessions

The whole semester.

  1. 01Introduction to Shoppertainment & Social Commerce
  2. 02Anatomy of a Viral Product Video
  3. 03Equipment: Lighting & Stabilization for Mobile
  4. 04Product Styling & Set Design on a Budget
  5. 05The Hook: Visual & Verbal Strategies
  6. 06Shooting Techniques: Transitions & Matches
  7. 07Creating ASMR & Sensory Content
  8. 08 · MidtermMidterm Examination
  9. 09Editing I: The Fast Cut & Pacing
  10. 10Editing II: Overlays, Stickers & CTA
  11. 11Using Trending Audio for Sales
  12. 12The "UGC" Aesthetic vs. Polished Ads
  13. 13Live Shopping: Setup & Presentation
  14. 14TikTok SEO: Descriptions & Hashtags
  15. 15Analytics: CTR and Conversion Rate
  16. 16Final Project: The Viral Product Campaign

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Viral Product Campaign

How it’s judged

Recommended reading
  1. The TikTok Way by G. Y. Lee
  2. TikTok Marketing by I. J. Spencer
  3. Attention Factory: The Story of TikTok by Matthew Brennan
  4. Cashvertising (for sales psychology) by Drew Eric Whitman
  5. CapCut for Beginners (Online Resources/Guides)
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