TV Scriptwriting for Training & Communication
Not all television is entertainment. A vast industry exists for corporate training, educational content, and internal communications. This practical course teaches the specialized format of the “A/V Script” (Two-Column Script). Students will learn to write instructional videos that are clear, engaging, and retainable, mastering the balance between visual demonstration and voice-over explanation.
§ 01 By the end you can
- Master the "Two-Column Script" format (Video vs. Audio)
- Write clear, instructional copy for Voice-Over (VO)
- Develop storyboards to visualize complex procedures or concepts
- Differentiate between "Talking Head" scripts and "B-Roll" driven narratives
- Apply "Instructional Design" principles (ADDIE model) to scriptwriting
§ 02 Sixteen sessions
The whole semester.
- 01The Corporate & Educational Video Market
- 02Instructional Design Basics (ADDIE)
- 03The Two-Column A/V Script Format
- 04Writing for Voice Over: Pacing & Tone
- 05Visualizing Concepts: Metaphor & Graphics
- 06The PSA (Public Service Announcement)
- 07Corporate Image vs. Training Content
- 08 · MidtermMidterm Examination
- 09Storyboarding for Non-Fiction
- 10The "Explainer Video" Format
- 11Writing for Teleprompters: Spoken Diction
- 12Interview-Based Scripts: The Paper Edit
- 13Scripting for Interactive Video (Branching)
- 14Budgeting impacts on Scripting
- 15Client Feedback & Revision Cycles
- 16Final Project: The Training Video Script Package
Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.
§ 03 Final project
Final Project: The Training Video Script Package
Recommended reading
- Scriptwriting for Web Series: Writing for the Digital World by Marie Drennan
- Corporate Media Production by Ray DiZazzo
- Writing for Visual Media by Anthony Friedmann
- Design for How People Learn (Contextual) by Julie Dirksen
- The Copywriter's Handbook by Robert W. Bly
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