Premier Graphics
& Animation
Film & TV · MS elective · 3 credit hours · 16 sessions

TV Scriptwriting for Training & Communication

Not all television is entertainment. A vast industry exists for corporate training, educational content, and internal communications. This practical course teaches the specialized format of the “A/V Script” (Two-Column Script). Students will learn to write instructional videos that are clear, engaging, and retainable, mastering the balance between visual demonstration and voice-over explanation.

§ 01 By the end you can
  1. Master the "Two-Column Script" format (Video vs. Audio)
  2. Write clear, instructional copy for Voice-Over (VO)
  3. Develop storyboards to visualize complex procedures or concepts
  4. Differentiate between "Talking Head" scripts and "B-Roll" driven narratives
  5. Apply "Instructional Design" principles (ADDIE model) to scriptwriting
§ 02 Sixteen sessions

The whole semester.

  1. 01The Corporate & Educational Video Market
  2. 02Instructional Design Basics (ADDIE)
  3. 03The Two-Column A/V Script Format
  4. 04Writing for Voice Over: Pacing & Tone
  5. 05Visualizing Concepts: Metaphor & Graphics
  6. 06The PSA (Public Service Announcement)
  7. 07Corporate Image vs. Training Content
  8. 08 · MidtermMidterm Examination
  9. 09Storyboarding for Non-Fiction
  10. 10The "Explainer Video" Format
  11. 11Writing for Teleprompters: Spoken Diction
  12. 12Interview-Based Scripts: The Paper Edit
  13. 13Scripting for Interactive Video (Branching)
  14. 14Budgeting impacts on Scripting
  15. 15Client Feedback & Revision Cycles
  16. 16Final Project: The Training Video Script Package

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Training Video Script Package

How it’s judged

Recommended reading
  1. Scriptwriting for Web Series: Writing for the Digital World by Marie Drennan
  2. Corporate Media Production by Ray DiZazzo
  3. Writing for Visual Media by Anthony Friedmann
  4. Design for How People Learn (Contextual) by Julie Dirksen
  5. The Copywriter's Handbook by Robert W. Bly
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