Animated Music Videos
This high-energy course explores the symbiotic relationship between sound and image. Students will learn the unique workflow of producing animated music videos, from lyric visualization to full narrative productions. The curriculum emphasizes “Synesthesia”—visualizing audio frequencies—and covers rhythm-based editing, stylized rendering, and the art of matching visual pacing to musical beats.
§ 01 By the end you can
- Analyze song structure (Verse, Chorus, Bridge) to map visual arcs
- Master "Audio-Reactive" animation techniques using keyframes and expressions
- Create engaging "Lyric Videos" using kinetic typography
- Develop unique visual styles that complement the artist’s brand identity
- Execute a complete production pipeline from "Treatment" pitch to final export
§ 02 Sixteen sessions
The whole semester.
- 01History of Music Videos: MTV to YouTube
- 02Song Analysis: Breaking Down the Beat
- 03The Treatment: Pitching the Visual Concept
- 04Character Design & Style Frames
- 05Storyboarding for Music: Pacing the Cuts
- 06The Animatic: Syncing to the Track
- 07Kinetic Typography: The Lyric Video
- 08 · MidtermMidterm Examination
- 09Production Phase: Rough Animation
- 10Camera Movement & Dynamic Angles
- 11Clean-Up & In-Betweening (or Splining)
- 12Coloring & Texturing for Mood
- 13Visual Effects (VFX) & Compositing
- 14Glitch Art & Post-Processing Effects
- 15Final Edit & Color Grading
- 16Final Project: The Full Animated Music Video
Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.
§ 03 Final project
Final Project: The Full Animated Music Video
Recommended reading
- Music Video and the Politics of Representation by Diane Railton
- Design for Motion: Fundamentals and Techniques of Motion Design by Austin Shaw
- The Animator's Survival Kit by Richard Williams
- Type on Screen (for Lyric Videos) by Ellen Lupton
- Kinetosis (Industry Magazine/Online Resources)
More in Sound
| Audio Production and Sound Design | Sound is the emotional heartbeat of media. This course combines technical engineering with artistic design. Students will learn to capture pristine audio in the studio, but also to manipulate sound waves to create new worlds. |
| Music Production with AI | This course introduces musicians and producers to the rapidly evolving world of AI Audio. Students will learn to use AI not to replace the musician, but to augment the studio workflow. |
| Music Production | This course introduces the fundamentals of sound, audio behavior, recording principles, software tools, and studio workflow. |
| Music Video | This high-energy course sits at the intersection of music, fashion, and experimental film. Students will learn the specific workflow of music video production, which differs significantly from narrative film. |
| Musical Theatre Performance | This intense studio course is designed for the "Triple Threat"—the performer who acts, sings, and dances. Students will learn to seamlessly integrate these three disciplines to tell a story. |
| Podcasting and Audio Storytelling | "The theatre of the mind." This course explores the explosion of on-demand audio. Moving beyond simple "two people talking" formats, students will learn the craft of narrative audio. |