Premier Graphics
& Animation
Sound · MS elective · 3 credit hours · 16 sessions

Animated Music Videos

This high-energy course explores the symbiotic relationship between sound and image. Students will learn the unique workflow of producing animated music videos, from lyric visualization to full narrative productions. The curriculum emphasizes “Synesthesia”—visualizing audio frequencies—and covers rhythm-based editing, stylized rendering, and the art of matching visual pacing to musical beats.

§ 01 By the end you can
  1. Analyze song structure (Verse, Chorus, Bridge) to map visual arcs
  2. Master "Audio-Reactive" animation techniques using keyframes and expressions
  3. Create engaging "Lyric Videos" using kinetic typography
  4. Develop unique visual styles that complement the artist’s brand identity
  5. Execute a complete production pipeline from "Treatment" pitch to final export
§ 02 Sixteen sessions

The whole semester.

  1. 01History of Music Videos: MTV to YouTube
  2. 02Song Analysis: Breaking Down the Beat
  3. 03The Treatment: Pitching the Visual Concept
  4. 04Character Design & Style Frames
  5. 05Storyboarding for Music: Pacing the Cuts
  6. 06The Animatic: Syncing to the Track
  7. 07Kinetic Typography: The Lyric Video
  8. 08 · MidtermMidterm Examination
  9. 09Production Phase: Rough Animation
  10. 10Camera Movement & Dynamic Angles
  11. 11Clean-Up & In-Betweening (or Splining)
  12. 12Coloring & Texturing for Mood
  13. 13Visual Effects (VFX) & Compositing
  14. 14Glitch Art & Post-Processing Effects
  15. 15Final Edit & Color Grading
  16. 16Final Project: The Full Animated Music Video

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Full Animated Music Video

How it’s judged

Recommended reading
  1. Music Video and the Politics of Representation by Diane Railton
  2. Design for Motion: Fundamentals and Techniques of Motion Design by Austin Shaw
  3. The Animator's Survival Kit by Richard Williams
  4. Type on Screen (for Lyric Videos) by Ellen Lupton
  5. Kinetosis (Industry Magazine/Online Resources)
More in Sound