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Design · MS elective · 3 credit hours · 16 sessions

Digital Portfolio Preparation

Your degree gets you the interview; your portfolio gets you the job. This capstone course is dedicated to the curation and presentation of the student’s best work. It focuses on Personal Branding, selecting the right platform (ArtStation vs. Behance vs. Custom Site), and the “Art of the Reel.” Students will refine old projects, cut professional showreels, and conduct mock interviews to prepare for industry entry.

§ 01 By the end you can
  1. Curate a body of work: The "Kill Your Darlings" principle
  2. Develop a consistent Personal Brand Identity (Logo, Resume, Socials)
  3. Edit a high-impact Demo Reel tailored to specific industry roles
  4. Optimize digital assets for web presentation (Compression & Layout)
  5. Execute Mock Interviews and "Whiteboard Challenges"
§ 02 Sixteen sessions

The whole semester.

  1. 01The Industry Landscape: Generalist vs. Specialist
  2. 02Curation Strategy: Quality over Quantity
  3. 03Personal Branding: Logo & Color Palette
  4. 04The Resume & CV: ATS Optimization
  5. 05Platform Selection: Webflow, Squarespace, Adobe
  6. 06UX for Portfolios: Navigation & Flow
  7. 07Project Refinement: Polishing Old Work
  8. 08 · MidtermMidterm Examination
  9. 09The Demo Reel: Pacing & Music Choice
  10. 10The Demo Reel: Editing & Titles
  11. 11Case Studies: Writing Process Breakdowns
  12. 12Social Media Strategy: LinkedIn & ArtStation
  13. 13Freelance Pricing & Contracts Recap
  14. 14Mock Interviews I: Soft Skills
  15. 15Mock Interviews II: Technical Tests
  16. 16Final Project: The Launch of the Professional Portfolio

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Launch of the Professional Portfolio

How it’s judged

Recommended reading
  1. Burn Your Portfolio by Michael Janda
  2. Show Your Work! by Austin Kleon
  3. Steal Like an Artist by Austin Kleon
  4. Graphic Design Portfolio Strategies by Robert Eisenman
  5. Reel World: One Hundred Years of Surreal Cinema (Contextual inspiration)
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