Premier Graphics
& Animation
Work with us
Menu
Studio
OverviewServicesCapabilitiesThe Collection
Institute
OverviewProgrammesCourse libraryHow we teachCareersGuidesFor universities
Journal About Contact Work with us
Design · Year 1 · 3 credit hours · 16 sessions

Packaging Graphics

This course introduces students to the fundamentals of packaging design, including graphic terminology, functional elements, and the creation of packaging for diverse product categories. Students explore how design communicates brand identity, attracts consumers, and meets production requirements across food, cosmetic, beverage, and retail products.

§ 01 By the end you can
  1. Identify the types, functions, and elements of packaging design.
  2. Create dielines and prepare designs for print production.
  3. Develop physical prototypes and mockups using appropriate materials.
  4. Apply branding, color, and typography principles for visual impact.
  5. Integrate sustainability and practical constraints into packaging solutions.
§ 02 Sixteen sessions

The whole semester.

  1. 01Introduction to Packaging Graphics Terminologies
  2. 02Functions of Packaging and Necessary Elements
  3. 03Types of Packaging
  4. 04Creating Dielines
  5. 05Preparing Packaging for Print
  6. 06Creating Physical Prototypes Using Boxboard/Card Sheets
  7. 07Packaged Foods: packets, can labels, boxes, pouches
  8. 08 · MidtermMandatory Elements of Food Packaging
  9. 09Skincare/Haircare/Cosmetics: tubes, bottle labels, soap packets, skincare boxes, sheet mask pouches
  10. 10Liquids/Drinks: bottles, tetra packs, pouches, drink cups
  11. 11Fresh Food: pizza boxes, burger boxes, wrapping paper, chicken buckets, trays, takeaway boxes, paper bags
  12. 12Miscellaneous (Non-Food) Packaging
  13. 13Material Selection & Sustainability in Packaging
  14. 14Branding & Visual Hierarchy in Packaging Design
  15. 15Typography & Color Usage for Shelf Impact
  16. 16Packaging Mockups & Presentation Techniques

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Students will create a complete packaging design system for a single product or product line.

Deliverables include

5 primary packaging, 2 secondary/tertiary packaging and 1 display set.

Packaging must include core and applied design, dielines, prototypes and mockups.

How it’s judged

More in Design
Abstract Motion DesignAnimation is not always about characters; sometimes it is about pure form, color, and rhythm. This studio course explores Abstract Expressionism in motion.
Advanced Digital Imaging TechniquesThis course pushes the boundaries of pixel manipulation. Moving beyond basic photo editing, students will master high-end compositing, retouching, and restoration workflows used in advertising and fashion.
Advanced Digital Printing and OutputThe screen is not the final destination; the print is. This course revives the art of the physical photograph.
Advanced Illustration (MS elective)This capstone-level course pushes students to find their unique artistic voice and apply it to complex professional challenges.
Advanced IllustrationsThis course explores advanced illustration techniques through research, anatomy, character development, expressive portraiture, genre-based visuals, book illustration, and professional presentation.
Anime & Manga-Inspired DesignThis course explores the distinctive aesthetic of Japanese animation and comics, teaching students how to adapt this globally popular style for commercial illustration and character design.