Print Media Production
Despite the digital age, print remains a vital medium for branding, packaging, and art. This technical course covers the journey from screen to paper. Students will learn the science of prepress—color spaces (CMYK vs. RGB), resolution, and paper stocks—and the mechanics of production, including offset lithography, digital printing, and finishing techniques like embossing and foil stamping.Getty Images
§ 01 By the end you can
- Master the Pre-flight workflow: Resolution, Bleed, and Color Space (CMYK/Spot)
- Understand paper specifications: Weight, GSM, Grain, and Coating
- Differentiate between Offset, Digital, Flexography, and Screen Printing
- Design for special finishes: Die-cuts, Embossing, UV Varnish, and Foiling
- Manage the relationship with print vendors and approve proofs
§ 02 Sixteen sessions
The whole semester.
- 01History of Print: Gutenberg to Digital
- 02Color Theory for Print: RGB vs. CMYK vs. Pantone
- 03Resolution: DPI, PPI, and LPI
- 04Pre-Press: Bleeds, Crop Marks, & Slugs
- 05Typography for Print: Legibility & Ink Trapping
- 06Layout Software: InDesign Mastery
- 07Image Preparation: Photoshop for Print
- 08 · MidtermMidterm Examination
- 09Paper Science: Coated vs. Uncoated
- 10Offset Lithography: The Plate Process
- 11Digital Printing: Toner & Inkjet
- 12Screen Printing & Flexography
- 13Finishing I: Binding & Folding
- 14Finishing II: Die-cutting, Foiling, & Embossing
- 15Costing & Estimating Print Jobs
- 16Final Project: The Print Production Package
Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.
§ 03 Final project
Final Project: The Print Production Package
Recommended reading
- Production for Graphic Designers by Alan Pipes
- Designing for Print by Marina Poropat Joyce
- The Production Manual by Gavin Ambrose and Paul Harris
- Grid Systems in Graphic Design by Josef Müller-Brockmann
- Pocket Pal: The Handy Little Book of Graphic Arts Production
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