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Design · Year 2 · 3 credit hours · 16 sessions

Typography

This course explores typography as a core element of visual communication. Students study the evolution of type, anatomy, classification, hierarchy, grids, legibility, and readability. The course also examines experimental and digital typography, including motion, web, and postmodern practices, supported by real-world case studies and applied design exercises.

§ 01 By the end you can
  1. Explain the historical development and functional role of typography.
  2. Analyze letterforms, typographic anatomy, and typeface classifications.
  3. Apply grids, spacing, and hierarchy to create readable layouts.
  4. Evaluate legibility, readability, and typographic measurement in design.
  5. Create expressive typographic compositions for print, screen, and motion contexts.
§ 02 Sixteen sessions

The whole semester.

  1. 01Evolution and History of Typography
  2. 02Understanding Typographic Syntax
  3. 03Typographic Space and Visual Hierarchy
  4. 04Anatomy of Type and Letterform Analysis
  5. 05Classification of Typefaces
  6. 06Functions of Typography in Communication
  7. 07Typographic Grids and Layout Systems
  8. 08 · MidtermTypographic Technology and Measurement
  9. 09Legibility, Readability, and Character Recognition
  10. 10Rules of Typesetting and Copy Fitting
  11. 11Manipulating Space and Breaking Typographic Rules
  12. 12Textural, Tabular, and Experimental Layouts
  13. 13Case Studies in Typographic Design
  14. 14Branding, Identity Systems, and NASA Visual Identity
  15. 15Typography in Print, Web, Film Titles, and Motion
  16. 16Postmodern Typography, Deconstruction, and New Trends

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Rebrand a Pakistani brand

of your choice.

  1. Create Two Custom

Typefaces

  1. Design a unique English

Typeface reflecting the

brand's personality.

  1. Develop a

complementary Urdu

Typeface ensuring cultural

sensitivity and readability.

  1. Sketch, digitize, and refine

both typefaces.

  1. Ensure harmony between the

two scripts.

  1. Brand Logo Design: Design a new logo for the

brand using the custom

typefaces.

Use the custom typefaces and

logo to create a cohesive

identity for the brand.

  1. Corporate Identity: Develop branding assets

including business cards,

letterheads, and envelopes.

Use the custom typefaces and

logo to create a cohesive

identity for the brand.

  1. Packaging Design: Redesign packaging for

the chosen brand.

Design visually engaging

packaging that highlights the

logo, typefaces, and brand

identity.

5.Poster Design Develop a poster for the

brand’s relaunch.

Create a bold, bilingual

(English and Urdu) poster that

reinforces the brand message

and utilizes custom typefaces

effectively.

How it’s judged

§ 04 Watch first
From the PGA Journal
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