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Capability

Strategy & Research

Answers before assets: audience research, positioning, creative audits and creative-economy research.

Research and strategy make the rest of the work cheaper, because you make fewer wrong things. We interview customers, analyse data and competitors, and turn findings into positioning, plans and briefs.

PGA also tracks graduate employment, entrepreneurship and earnings across thousands of alumni, which gives us unusual insight into Pakistan’s creative economy.

What’s included

Audience research
Interviews, surveys and analytics to understand who you’re talking to.
Positioning
Where you sit in the market and why people should choose you.
Creative audits
An honest review of your brand and content.
Content strategy
What to publish, where, how often and why.
Innovation workshops
Structured sessions for new ideas.
Creative-economy research
Data and reports on creative industries and skills.

How to hire us for this

Capabilities are what we make. You hire us through one of these services, which combine this craft with the others a project needs.

Constructivist collage: a steep striped staircase, black sun, orange dot and red triangle with two small figures climbing.
Pl. 025 Staircase to the Sun
Grainy illustration: a tiny figure scrubbing a pink cloud clean above a mass of dark storm clouds on blue.
Pl. 034 The Cloud Cleaner
Hand reaching up toward a glowing cube of light in the dark.
Pl. 051 Catching Light

Other capabilities

Dense letterpress-style type collage in black, red and cream with distressed ink.
Identity & Brand SystemsNames, logos, type, colour, motion and rules: the parts that make a brand recognisable, designed to work together.
Behind-the-scenes on a film set: silhouetted crew, lights, ladder and a monitor cart in a white cyclorama studio.
Film & VideoEverything with a camera, from a six-second pre-roll to a documentary, produced by an in-house crew.
19.6 s vertical video with audio: a coloured voxel cube rotates and explodes into layered teal, coral and yellow architectural planes.
Animation & VFX2D, 3D, stop motion and visual effects for screens of every size, from explainer films to channel packaging.
15 s kinetic-typography loop: the word "play" moves through lines like "I love to ... at work", "Never stop to ... with your ideas".
Motion & TypeTypography that moves: kinetic type, motion systems, animated logos and bilingual motion design.
3D render: a pixel cursor, grid sheet, glass sphere, molecule model and pink ball floating on electric blue.
Digital ProductsWebsites, web apps, dashboards and mobile interfaces: researched, designed, built and measured.
Screenshot of a computer desktop where hundreds of image and folder icons are arranged into looping oval paths on a red background.
Content SystemsEngines that publish useful content at scale without becoming spam: structured content, programmatic pages with quality gates, and AI-search readiness.
60 s loop: dense ASCII-character glitch patterns in magenta, blue and white on black, letters and symbols forming and breaking.
Creative TechnologyCode, sensors, projectors and screens used as art materials: installations, AR, VR and generative systems.
Halftone photographic hand shaking a white wireframe 3D hand on black, with thin technical UI lines.
AI & GenerativeGenerative images, video and voice with human direction, clear rights and proper finishing, plus workflow setup for in-house teams.
Grid of bright neon event and exhibition posters in pink, lime and orange.
Campaigns & AdvertisingOne idea, many formats, measured: integrated campaigns across digital, social, broadcast and outdoor.
Book spread: red overprinted architectural image on the left, black-and-white timber structure photo on the right.
Print & PublishingThings you can hold: editorial design, books, reports, packaging, posters and specialist print.
Glossy macro photograph of a red tomato and its green stem against yellow.
PhotographyStill images for brands, products and people, in studio and on location, with retouching.
Page of sheet music covered in colourful handwritten annotations, circles and arrows.
Sound & MusicWhat your brand sounds like: sound design, original music, sonic logos, voice and podcasts.
Minimal dark room with a glowing red grid ceiling, a green cube, wooden chair, white door panel and a sphere.
Spatial & ExperientialRooms, stages and events designed as media: exhibitions, sets, pop-ups and festival identities.