Capability

Animation & VFX

2D, 3D, stop motion and visual effects for screens of every size, from explainer films to channel packaging.

Animation is often the fastest way to explain something complicated, and the cheapest way to show something impossible. We animate characters, products, data and ideas, and add visual effects to live-action footage.

PGA has taught animation since the 1990s and ran Pakistan’s first multi-major computer arts degree. Our animators, riggers and compositors come out of that tradition and still teach in it.

What’s included

2D character animation: Frame-by-frame and rigged 2D for stories, ads and series.
3D animation and product renders: Modelled, textured and lit products and worlds.
Motion graphics: Animated graphics, data and typography for brands and broadcast.
Stop motion: Physical puppets and objects animated frame by frame.
Compositing and VFX: Clean-ups, set extensions, screen replacements and effects in live action.
Title sequences: Openings for films, series and events.
Channel packaging: Idents, bumpers, lower thirds and on-air graphics for broadcasters.
Explainer films: Short animated films that make a product or policy easy to understand.
Stylised 3D: Cel-shaded and illustrative 3D that looks hand-drawn.
Real-time animation: Unreal Engine for faster iteration, previs and interactive work.

How to hire us for this

Capabilities are what we make. You hire us through one of these services, which combine this craft with the others a project needs.

Questions

Is animation more expensive than live action?

Not necessarily. There are no locations, cast or travel, and changes are easier. Cost depends on style and length; we’ll suggest a style that fits the budget.

How long does a 60-second animation take?

Usually 4 to 8 weeks, from script and storyboard through animation, sound and delivery.

Pl. 095 Soft Time

Pl. 005 The Specimen Hand

Pl. 002 Dress of Seasons

Other capabilities

	Identity & Brand Systems	Names, logos, type, colour, motion and rules: the parts that make a brand recognisable, designed to work together.
	Film & Video	Everything with a camera, from a six-second pre-roll to a documentary, produced by an in-house crew.
	Motion & Type	Typography that moves: kinetic type, motion systems, animated logos and bilingual motion design.
	Digital Products	Websites, web apps, dashboards and mobile interfaces: researched, designed, built and measured.
	Content Systems	Engines that publish useful content at scale without becoming spam: structured content, programmatic pages with quality gates, and AI-search readiness.
	Creative Technology	Code, sensors, projectors and screens used as art materials: installations, AR, VR and generative systems.
	AI & Generative	Generative images, video and voice with human direction, clear rights and proper finishing, plus workflow setup for in-house teams.
	Campaigns & Advertising	One idea, many formats, measured: integrated campaigns across digital, social, broadcast and outdoor.
	Print & Publishing	Things you can hold: editorial design, books, reports, packaging, posters and specialist print.
	Photography	Still images for brands, products and people, in studio and on location, with retouching.
	Sound & Music	What your brand sounds like: sound design, original music, sonic logos, voice and podcasts.
	Spatial & Experiential	Rooms, stages and events designed as media: exhibitions, sets, pop-ups and festival identities.
	Strategy & Research	Answers before assets: audience research, positioning, creative audits and creative-economy research.