Art Director
Art directors decide how campaigns, shoots and productions look, and lead the designers, photographers and illustrators who make them.
What the work involves
- Turning a campaign idea into a visual direction
- Directing shoots and reviewing design work
- Working with copywriters as a creative pair
- Presenting to clients
Where people work
- Advertising agencies
- Film and TV production
- Magazines
- Game studios
Working independently. Senior art directors often freelance or consult.
How the career progresses
Designer
Usually several years as a designer first.
Art director
Owns the look of campaigns.
Senior art director
Leads bigger accounts.
Creative director
Leads the creative department.
The PGA route in
Start at the level that suits you. Credits carry forward, so you can stop, work, and come back for the next step.
- Bachelor’s · 4 years BS AI Digital Arts & Creative Design
- Master’s · 1.5 years MS AI Digital Arts & Creative Design