Brand Identity Designer
Identity designers create the systems that make a brand recognisable: names, logos, type, colour, motion and the rules that hold it together.
What the work involves
- Researching a company, its audience and competitors
- Sketching and developing logo and identity directions
- Building type, colour and layout systems
- Writing brand guidelines
Where people work
- Branding studios
- Agencies
- Large in-house brand teams
Working independently. Many identity designers run small independent studios.
How the career progresses
Designer
Works on identity projects in a studio.
Senior identity designer
Leads identity projects.
Design director
Owns client relationships and creative quality.
The PGA route in
Start at the level that suits you. Credits carry forward, so you can stop, work, and come back for the next step.
- Bachelor’s · 4 years BS AI Digital Arts & Creative Design
- Master’s · 1.5 years MS AI Digital Arts & Creative Design