Premier Graphics
& Animation
Media, marketing & management

Brand & Marketing Manager

Brand managers own a brand’s strategy, campaigns and results, working with agencies and creative teams.

What the work involves

  • Setting brand plans
  • Briefing agencies
  • Approving creative work
  • Reporting results

Where people work

  • FMCG companies
  • Telecoms
  • Banks
  • Media companies

Working independently. Senior marketers often consult.

How the career progresses

  1. Assistant brand manager

  2. Brand manager

  3. Marketing director

Skills
Strategy · Briefing · Budget management · Creative judgement
Tools
Research reports · Dashboards

The PGA route in

Start at the level that suits you. Credits carry forward, so you can stop, work, and come back for the next step.

  1. Master’s · 1.5 years MS AI Digital Arts & Creative Design

Courses that build this role