Media, marketing & management Brand & Marketing Manager
Brand managers own a brand’s strategy, campaigns and results, working with agencies and creative teams.
What the work involves
- Setting brand plans
- Briefing agencies
- Approving creative work
- Reporting results
Where people work
- FMCG companies
- Telecoms
- Banks
- Media companies
Working independently. Senior marketers often consult.
How the career progresses
Assistant brand manager
Brand manager
Marketing director
SkillsStrategy · Briefing · Budget management · Creative judgement ToolsResearch reports · Dashboards