Media Planner & Strategist
Media planners decide where and when a brand’s messages run, and how the budget is split between channels.
What the work involves
- Researching audiences
- Building media plans
- Tracking campaign performance
Where people work
- Media agencies
- Brands
- Broadcasters
Working independently. Consulting for smaller brands.
How the career progresses
Media executive
Planner
Media director
The PGA route in
Start at the level that suits you. Credits carry forward, so you can stop, work, and come back for the next step.
- Bachelor’s · 4 years BS Content Creation for Digital Media
- Master’s · 1.5 years MS AI Digital Arts & Creative Design