Social Media Manager
Social media managers run a brand’s presence on social platforms: strategy, content, community and reporting.
What the work involves
- Planning and scheduling content
- Briefing designers and creators
- Managing community and comments
- Reporting results
Where people work
- Brands
- Agencies
- Media companies
- Universities and NGOs
Working independently. Freelance management for small businesses is common.
How the career progresses
Social media executive
Social media manager
Head of social or digital
The PGA route in
Start at the level that suits you. Credits carry forward, so you can stop, work, and come back for the next step.
- Bachelor’s · 4 years BS Content Creation for Digital Media
- Master’s · 1.5 years MS AI Digital Arts & Creative Design