Content Creator
Content creators plan, shoot, edit and publish content for their own channels or brands, and use data to improve what they make.
What the work involves
- Planning content calendars
- Shooting and editing short videos
- Writing captions and scripts
- Reading analytics
Where people work
- Brands
- Agencies
- Media startups
- Own channels
Working independently. Many creators build their own audience and income from brand deals.
How the career progresses
Content creator
Own channel or in-house.
Senior creator or producer
Series and campaigns.
Head of content
Leads a content team.
The PGA route in
Start at the level that suits you. Credits carry forward, so you can stop, work, and come back for the next step.
- Associate Degree · 2 years Associate Degree in Content Creation for Digital Media
- Bachelor’s · 4 years BS Content Creation for Digital Media