Content & Campaigns
Campaigns built around one strong idea and produced in every format they need: films, animation, social series, key visuals, packaging and print.
A good campaign starts with an idea that can survive twenty formats. We find that idea first, then produce it everywhere it has to run: a hero film, 6- and 15-second cut-downs, vertical social series, key visuals for outdoor and print, packaging and in-store material.
Production happens in-house. Directors, cinematographers, animators, editors and colourists come from the same team that teaches film, animation and post-production at the PGA Institute, so we can staff a shoot or an animation pipeline quickly and know the people on it.
We plan campaigns to run for months, not days. That means planning the content calendar, the versions and the assets you’ll need for month three before the shoot, not after it.
What’s included
- Campaign idea
- A central concept, a line and a visual world, presented with scripts and key frames before production.
- TV commercials and brand films
- From 15-second spots to three-minute brand stories, including casting, locations, crew and post.
- Social-first series
- Vertical video, reels and short-form series designed for how people watch on phones, with captions and hooks built in.
- Animation and motion
- 2D, 3D and motion-graphics films for launches, explainers and campaigns where live action is too slow or too expensive.
- Key visuals and outdoor
- Campaign photography or illustration adapted for billboards, press, digital display and retail.
- Packaging and print
- Packs, labels, point-of-sale and printed matter that carry the campaign on shelf.
- Music videos and channel IDs
- For artists, labels and broadcasters, from concept to final grade.
- Documentaries and profiles
- Longer films for organisations, foundations and founders, often with interviews and archive.
How it runs
Every Studio project moves through the same four stages: Discovery, Exploration, Execution and Implementation. Here’s what each stage means for this service.
DiscoveryBrief and idea
We sharpen the brief with you, then present two or three campaign ideas with scripts, references and a media plan.
ExplorationPre-production
Scripts, storyboards and animatics; casting, locations, schedule and budget are locked before anyone shoots.
ExecutionProduction
The shoot or animation production, with you on set or reviewing dailies.
ExecutionPost-production
Edit, VFX, colour grade, sound design and music, then every version and aspect ratio the plan needs.
ImplementationLaunch and learn
Assets delivered to your media team or run by us. After the first weeks we review what performed and make the next round accordingly.
Capabilities this service uses
A service is how you hire us. These are the crafts the team brings to it; each has its own page.
Campaigns & Advertising
One idea, many formats, measured: integrated campaigns across digital, social, broadcast and outdoor.
Open
Film & Video
Everything with a camera, from a six-second pre-roll to a documentary, produced by an in-house crew.
Open
Animation & VFX
2D, 3D, stop motion and visual effects for screens of every size, from explainer films to channel packaging.
Open
Photography
Still images for brands, products and people, in studio and on location, with retouching.
Open
Print & Publishing
Things you can hold: editorial design, books, reports, packaging, posters and specialist print.
Open
Sound & Music
What your brand sounds like: sound design, original music, sonic logos, voice and podcasts.
Open
What you leave with
- Campaign idea and scripts
- Hero film and all cut-downs
- Vertical and square versions for social
- Key visuals and adapted layouts
- Packaging and print artwork
- Music and sound licences
- Content calendar for the campaign period
A good fit if
- You have a launch, a season or a message that needs to be seen widely for months.
- You want film, social and print from one team so they feel like one campaign.
- You want someone to argue with the brief before spending on production.
Questions
Do you handle media buying?
We plan formats and can run organic social, but paid media is usually bought by your media agency. We supply every asset in the specs they need.
Can you work to our budget?
Yes. We shape the idea and the production to the budget from the start, which is cheaper than cutting a big idea down later. Animation and AI-assisted production can stretch smaller budgets.
Where do you shoot?
Anywhere the story needs. We shoot on location across Pakistan and in studio, and can crew productions abroad.
Other studio services
 | Brand Alchemy | Naming, identity systems, motion and voice: everything that makes a brand recognisable, built as a system your team can run. |
 | Digital & Interactive | Websites, web apps and interactive experiences: researched, designed and built to load fast, rank well and be understood by AI assistants. |
 | AI-Assisted Production | Generative images, video, voice and concepts, made inside a normal craft pipeline and directed by people who know what good looks like. |
 | Creative Strategy & Consulting | Brand strategy, campaign direction, creative audits and innovation workshops for teams who need a clear decision before they spend. |