AI-Assisted Production
Generative images, video, voice and concepts, made inside a normal craft pipeline and directed by people who know what good looks like.
Generative tools make some things much faster and some things much worse. We use them where they help: early concepts, style exploration, backgrounds and environments, voice versions for different languages, and volume work like product variations. Direction, selection and finishing stay with people.
Every AI-assisted piece goes through the same finishing as the rest of our work: compositing, retouching, colour grading and sound by hand. Clients get the speed of the tools without the tell-tale look of unfinished AI output.
We also teach AI in the creative arts at the PGA Institute. That keeps us current on tools and on the questions that matter to clients: who owns the output, whose likeness or voice is used, what the licence allows and when to disclose it.
What’s included
- AI-assisted key visuals
- Campaign images developed with generative tools and finished by retouchers and compositors.
- Generative video and motion
- Short films, loops and animated sequences combining generated footage with conventional animation and edit.
- Voice and localisation
- Synthetic voice-overs and dubbing in several languages, with consent from the voices used.
- Concept and script development
- Rapid idea generation, mood boards and animatic drafts for faster decisions in pre-production.
- Custom style models
- Models trained on your own brand assets so outputs look like your brand, kept private to you.
- In-house workflow setup
- Tool selection, prompt libraries, review steps and usage policies for your own team, plus training.
How it runs
Every Studio project moves through the same four stages: Discovery, Exploration, Execution and Implementation. Here’s what each stage means for this service.
DiscoveryUse-case and rights check
We agree what AI will and won’t be used for, and check licences, likeness and consent before any generation.
ExplorationStyle frames
Tests to find a look that fits the brand. You approve a direction before volume production.
ExecutionGeneration and selection
Generation in batches, with a director selecting and iterating rather than accepting first results.
ExecutionCraft finishing
Compositing, retouch, grade, edit and sound by hand.
ImplementationDelivery
Final files with notes on which tools were used, for your records and any disclosure you choose to make.
Capabilities this service uses
A service is how you hire us. These are the crafts the team brings to it; each has its own page.
AI & Generative
Generative images, video and voice with human direction, clear rights and proper finishing, plus workflow setup for in-house teams.
Open
Animation & VFX
2D, 3D, stop motion and visual effects for screens of every size, from explainer films to channel packaging.
Open
Film & Video
Everything with a camera, from a six-second pre-roll to a documentary, produced by an in-house crew.
Open
Sound & Music
What your brand sounds like: sound design, original music, sonic logos, voice and podcasts.
Open
Campaigns & Advertising
One idea, many formats, measured: integrated campaigns across digital, social, broadcast and outdoor.
Open
What you leave with
- Approved style frames
- Final images, films or voice files
- Tool and licence record
- Optional: trained style model and prompt library
- Optional: team training and usage policy
A good fit if
- You need more versions, languages or variations than a traditional shoot allows.
- You want to try AI in your marketing without it looking cheap.
- Your in-house team is using AI tools without a shared process or policy.
Questions
Will it look like AI?
Not if it’s finished properly. The giveaways of raw AI output are fixed by hand in compositing, retouching and grading, as with any other footage or image.
Who owns AI-assisted work?
You own what we deliver, as with any project. Where a tool’s terms or local law limit ownership, we tell you before we use it and can choose a different approach.
Do you use real people’s voices or faces?
Only with their written consent and for the agreed use. We never clone a voice or likeness without permission.
Other studio services
 | Brand Alchemy | Naming, identity systems, motion and voice: everything that makes a brand recognisable, built as a system your team can run. |
 | Content & Campaigns | Campaigns built around one strong idea and produced in every format they need: films, animation, social series, key visuals, packaging and print. |
 | Digital & Interactive | Websites, web apps and interactive experiences: researched, designed and built to load fast, rank well and be understood by AI assistants. |
 | Creative Strategy & Consulting | Brand strategy, campaign direction, creative audits and innovation workshops for teams who need a clear decision before they spend. |