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Content Creation · MS elective · 3 credit hours · 16 sessions

Short-Form Video Content Creation

We live in the era of the “Scroll.” This course focuses on high-retention, vertical video content for platforms like TikTok, Instagram Reels, and YouTube Shorts. Distinct from traditional filmmaking, this discipline requires mastering the “Hook,” algorithmic literacy, and rapid visual storytelling. Students will learn to shoot, edit, and trend-jack using mobile-first workflows that capture attention in the first three seconds.

§ 01 By the end you can
  1. Master the syntax of Vertical Video: 9:16 framing and composition
  2. Write effective "Hooks" to maximize viewer retention and Watch Time
  3. Edit rapidly using mobile apps (CapCut/InShot) and desktop software
  4. Analyze algorithmic trends and audio-driven content strategies
  5. Understand accessibility (Captions) and the legalities of music usage
§ 02 Sixteen sessions

The whole semester.

  1. 01The Economy of Attention: Why Short Form?
  2. 02Platform Analysis: TikTok vs. Reels vs. Shorts
  3. 03The Hook: The First 3 Seconds
  4. 04Scripting for Retention: The Loop
  5. 05Mobile Cinematography: Lighting & Stabilization
  6. 06Editing Workflow: CapCut Mastery
  7. 07Visual Effects: Green Screen & Duets
  8. 08 · MidtermMidterm Examination
  9. 09Advanced Editing: Transitions & Masking
  10. 10Audio-First Creation: Trending Sounds
  11. 11Text-on-Screen: Typography & Captions
  12. 12Niche Content: Educational vs. Entertainment
  13. 13Algorithmic Literacy: SEO & Hashtags
  14. 14Brand Deals & Monetization (Creator Funds)
  15. 15Cross-Platform Repurposing Strategies
  16. 16Final Project: The Viral Content Series (3 Parts)

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Viral Content Series (3 Parts)

How it’s judged

Recommended reading
  1. Hook Point: How to Stand Out in a 3-Second World by Brendan Kane
  2. The YouTube Formula (Principles applicable to Shorts) by Derral Eves
  3. TikTok Boom by Chris Stokel-Walker
  4. One Million Followers by Brendan Kane
  5. Traffic Secrets by Russell Brunson
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