Premier Graphics
& Animation
Work with us
Menu
Studio
OverviewServicesCapabilitiesThe Collection
Institute
OverviewProgrammesCourse libraryHow we teachCareersGuidesFor universities
Journal About Contact Work with us
Digital & Interactive · MS elective · 3 credit hours · 16 sessions

Advanced Interaction & Service

This advanced course moves beyond simple interface design to explore complex service ecosystems. Students will learn how to design end-to-end experiences that bridge the physical and digital worlds (“phygital”). A key focus will be integrating AI agents and automated systems into service blueprints, ensuring that human-computer interaction remains intuitive, empathetic, and efficient within sectors like healthcare, finance, and hospitality.

§ 01 By the end you can
  1. Map complex customer journeys involving both human and AI touchpoints
  2. Create detailed Service Blueprints that visualize front-stage and back-stage processes
  3. Design interactions for "Invisible Interfaces" (Voice UI, Gesture, Ambient Computing)
  4. Prototype smart services using AI tools for simulation and user testing
  5. Evaluate service systems for accessibility, sustainability, and ethical impact
§ 02 Sixteen sessions

The whole semester.

  1. 01Introduction to Service Design Thinking
  2. 02Ecosystem Mapping & Stakeholder Analysis
  3. 03User Research: Ethnography & Data
  4. 04Customer Journey Mapping (Current State)
  5. 05Service Blueprints: Front vs. Back Stage
  6. 06The Role of AI in Service Automation
  7. 07Ideating Future Service Concepts
  8. 08 · MidtermMidterm Examination
  9. 09Designing with AI Agents & Chatbots
  10. 10Voice UI (VUI) & Conversational Design
  11. 11Ambient Computing & IoT Interactions
  12. 12Prototyping Physical/Digital Experiences
  13. 13Service Failure & Recovery Loops
  14. 14Metrics: Measuring Service Success
  15. 15Capstone Project: Service System Design
  16. 16Final Presentation to Stakeholders

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

Recommended reading
  1. This Is Service Design Doing by Marc Stickdorn et al.
  2. Good Services: How to Design Services that Work by Lou Downe
  3. Designing Interactions by Bill Moggridge
  4. Orchestrating Experiences: Collaborative Design for Complexity by Risdon and Quattlebaum
  5. Microinteractions: Designing with Details by Dan Saffer
More in Digital & Interactive
Advanced Interaction Techniques and TechnologiesThis technical design course explores the future of Human-Computer Interaction (HCI) beyond the traditional screen and keyboard.
Design for Wearable TechThis course explores the intersection of fashion, product design, and technology. Students will design for the "Intimate Interface," focusing on devices worn on the body—from smartwatches to smart textiles.
Digital Workflow and Asset Management"Amateurs talk about cameras; professionals talk about backups." This technical course saves careers. It teaches the unglamorous but vital skill of managing thousands of digital assets.
Holographic & Mixed Reality DesignThis futuristic course introduces students to the field of Spatial Computing, specifically Mixed Reality (MR) and Augmented Reality (AR).
Hologram ProductionThis specialized course prepares students for the future of display technology: Holography. Moving beyond screens, students will learn to create content for volumetric displays (like Looking Glass), holographic fans, and large-scale "Pepper's Ghost" stage illusions (similar to the ABBA Voyage).
Holographic Color GradingAs screens evolve from 2D planes to 3D volumes, color grading must adapt. This advanced course focuses on grading for Volumetric Video, Light Fields, and Holographic Displays (e.g., Looking Glass, VR headsets).