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Content Creation · MS elective · 3 credit hours · 16 sessions

Audience Engagement and Experience Design

Content is king, but engagement is the queen. This course merges User Experience (UX) design with community psychology. Students will learn how to map user journeys, design “Habit-Forming” content loops, and use gamification to turn passive viewers into active participants. The goal is to reduce “Churn” and maximize “Lifetime Value” (LTV) through superior experience design.

§ 01 By the end you can
  1. Map the "User Journey" from discovery to advocacy
  2. Apply the "Hook Model" (Trigger, Action, Reward, Investment) to media
  3. Utilize "Gamification" mechanics (Badges, Leaderboards) to drive behavior
  4. Analyze "Churn" and implement retention strategies
  5. Design "Transmedia" experiences that bridge multiple platforms
§ 02 Sixteen sessions

The whole semester.

  1. 01The Psychology of Engagement: Why we click
  2. 02UX for Media: Navigation & Discovery
  3. 03User Journey Mapping
  4. 04The Hook Model (Nir Eyal)
  5. 05Habit Formation & Retention Strategy
  6. 06Personalization: Algorithmic Experiences
  7. 07Social Proof & FOMO (Fear Of Missing Out)
  8. 08 · MidtermMidterm Examination
  9. 09Gamification in Media: Points & Status
  10. 10Community Management as Experience Design
  11. 11Interactive Content: Polls, Quizzes, & Branching
  12. 12Transmedia Storytelling: Cross-Platform Flow
  13. 13Measuring Engagement: DAU/MAU & Churn
  14. 14Accessibility & Inclusive Design
  15. 15The "Superfan" Experience
  16. 16Final Project: The Engagement Strategy Audit

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Engagement Strategy Audit

How it’s judged

Recommended reading
  1. Hooked: How to Build Habit-Forming Products by Nir Eyal
  2. Actionable Gamification by Yu-kai Chou
  3. Don't Make Me Think (UX Basics) by Steve Krug
  4. The Art of Community by Charles Vogl
  5. Friction: Passion Brands in the Age of Disruption by Jeff Rosenblum
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