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Content Creation · MS elective · 3 credit hours · 16 sessions

Cross-Platform Content Repurposing

“Create Once, Publish Everywhere” (COPE). This efficiency-focused course teaches the workflow of taking a single piece of “Pillar Content” (like a podcast or long-form video) and fracturing it into dozens of micro-assets for TikTok, Twitter, LinkedIn, and Instagram. Students will learn to maximize ROI (Return on Investment) on their creative energy through strategic editing and automation.

§ 01 By the end you can
  1. Master the "Content Pyramid" strategy: Pillar vs. Micro Content
  2. Edit long-form video into vertical short-form clips (Reels/Shorts)
  3. Transcribe audio/video to create blog posts, newsletters, and Tweets
  4. Utilize automation tools (Zapier, Repurpose.io) to streamline posting
  5. Adapt tone and visual style for different platforms while maintaining the core message
§ 02 Sixteen sessions

The whole semester.

  1. 01The COPE Philosophy: Efficiency in Creation
  2. 02Identifying "Pillar Content" (Video/Audio/Keynote)
  3. 03The Art of the "Slice": Finding Viral Moments
  4. 04Video Repurposing: Horizontal to Vertical
  5. 05Contextualizing: Adapting Captions per Platform
  6. 06Graphic Repurposing: Quotes & Carousels
  7. 07Thread Writing: Turning Concepts into Twitter/X Threads
  8. 08 · MidtermMidterm Examination
  9. 09Audio Repurposing: Audiograms & Soundbites
  10. 10Text Repurposing: Video to Blog/Newsletter
  11. 11Visual Resizing: Aspect Ratios & Safe Zones
  12. 12Automation Tools: Zapier & IFTTT
  13. 13Batch Creation & Scheduling Workflows
  14. 14SEO Benefits of Repurposing
  15. 15Analytics: Measuring Reach across Channels
  16. 16Final Project: The Multi-Channel Content Engine

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Multi-Channel Content Engine

How it’s judged

Recommended reading
  1. Content Inc. by Joe Pulizzi
  2. Everybody Writes by Ann Handley
  3. The One Hour Content Plan by Meera Kothand
  4. Traffic Secrets (Content Distribution Sections) by Russell Brunson
  5. Scale Your Content (Online Guides/Industry Blogs)
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