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Content Creation · MS elective · 3 credit hours · 16 sessions

Changing Political Attitude through Social Media

This course intersects political science, psychology, and media studies. It examines how social media platforms engineer public opinion, mobilize activism, and deepen polarization. Students will analyze case studies of digital political campaigns, the mechanics of “Echo Chambers,” and the ethical use of digital tools for civic engagement and policy advocacy.

§ 01 By the end you can
  1. Analyze the role of algorithms in political polarization and radicalization
  2. Understand the history of digital activism (Arab Spring to Modern Movements)
  3. Evaluate the effectiveness of online political campaigns and micro-targeting
  4. Identify "Astroturfing," bots, and coordinated inauthentic behavior
  5. Develop a strategy for ethical digital advocacy or civic awareness
§ 02 Sixteen sessions

The whole semester.

  1. 01Politics in the Digital Age: An Overview
  2. 02Algorithms & The Filter Bubble Effect
  3. 03Psychology of Online Tribalism
  4. 04Micro-targeting: Data & Political Ads
  5. 05Case Study: The Arab Spring & Social Media
  6. 06Memetic Warfare: Humor in Politics
  7. 07Echo Chambers & Confirmation Bias
  8. 08 · MidtermMidterm Examination
  9. 09Information Warfare: Fake News & Propaganda
  10. 10Bots, Trolls, and Astroturfing
  11. 11Case Study: The Cambridge Analytica Scandal
  12. 12Digital Activism & Hashtag Movements
  13. 13Regulation: Section 230 & Free Speech
  14. 14Civic Tech: Apps for Democracy
  15. 15The Future: AI in Political Campaigning
  16. 16Final Project: The Digital Advocacy Campaign

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Digital Advocacy Campaign

How it’s judged

Recommended reading
  1. The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World by Max Fisher
  2. Mindfck: Cambridge Analytica and the Plot to Break America by Christopher Wylie
  3. Twitter and Tear Gas: The Power and Fragility of Networked Protest by Zeynep Tufekci
  4. Propaganda by Edward Bernays (Classic Context)
  5. Likewar: The Weaponization of Social Media by P.W. Singer and Emerson T. Brooking
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