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Digital & Interactive · MS elective · 3 credit hours · 16 sessions

Web Series

This course focuses on the art of serialized storytelling specifically for the open web. Independent of major networks, the “Web Series” format allows creators to tell niche, low-budget stories with high creative control. Students will learn to write scripts that work in short bursts, manage lean productions, and distribute their series on platforms like YouTube or Vimeo to build a dedicated fanbase.

§ 01 By the end you can
  1. Write scripts optimized for web consumption (Cliffhangers, Short Duration)
  2. Develop a "Show Bible" and Season Arc for a low-budget production
  3. Execute a lean production workflow (One location, minimal cast)
  4. Create a Transmedia marketing plan to engage fans between episodes
  5. Understand monetization routes: Crowdfunding, Ad-Rev, and Brand Deals
§ 02 Sixteen sessions

The whole semester.

  1. 01History of the Web Series: The Guild to High Maintenance
  2. 02Concept Development: High Concept, Low Budget
  3. 03Writing the Pilot: The "Cold Open"
  4. 04Developing the Season Arc
  5. 05Casting & Directing Actors for Web
  6. 06Pre-Production: Locations & Scheduling
  7. 07Budgeting & Crowdfunding (Kickstarter/Indiegogo)
  8. 08 · MidtermMidterm Examination
  9. 09Production: Directing for the Small Screen
  10. 10Post-Production: Editing for Pace
  11. 11Branding: Title Sequences & Thumbnails
  12. 12Distribution Strategy: Release Schedules
  13. 13Audience Building: Comments & Community
  14. 14Transmedia Storytelling (In-Character Socials)
  15. 15Pitching to Networks/Streaming Services
  16. 16Final Project: Pilot Episode Premiere

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: Pilot Episode Premiere

How it’s judged

Recommended reading
  1. The Web Video Survival Guide by Jeremiah Panhorst
  2. Create Your Own TV Series for the Internet by Ross Brown
  3. Save the Cat! (Screenwriting basics) by Blake Snyder
  4. Crowdfunding for Filmmakers by John T. Trigonis
  5. Writing the TV Drama Series by Pamela Douglas
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