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Content Creation · MS elective · 3 credit hours · 16 sessions

Designing for E-Commerce

This specialized UI/UX course focuses on the visual strategies that drive online sales. Students will learn how to design high-converting digital storefronts, optimizing the user journey from landing page to checkout. The curriculum covers mobile-first design, product photography standards, trust signals, and the psychology of shopping behavior in a digital environment.

§ 01 By the end you can
  1. Apply principles of Conversion Rate Optimization (CRO) to visual design
  2. Design responsive product pages that prioritize information hierarchy
  3. Optimize checkout flows to reduce cart abandonment
  4. Integrate trust signals and social proof into interface designs
  5. Understand the visual limitations and opportunities of platforms like Shopify and WooCommerce
§ 02 Sixteen sessions

The whole semester.

  1. 01The E-Commerce Landscape & User Psychology
  2. 02Information Architecture for Retail
  3. 03Homepage Design: Banners & Navigation
  4. 04Product Listing Pages (PLP): Filtering & Sorting
  5. 05Product Detail Pages (PDP): The Hero Section
  6. 06Art Direction for Product Photography
  7. 07Visual Merchandising in a Digital Space
  8. 08 · MidtermMidterm Examination
  9. 09The Checkout Experience: Frictionless Design
  10. 10Mobile Commerce (m-commerce) & Apps
  11. 11Trust Signals & Security Visualization
  12. 12Designing Transactional Emails & Receipts
  13. 13A/B Testing & Data-Driven Design Updates
  14. 14Accessibility in E-Commerce (WCAG)
  15. 15Emerging Tech: AR Try-Ons & 3D Views
  16. 16Final Project: The Flagship Store Design

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Flagship Store Design

How it’s judged

Recommended reading
  1. E-Commerce Website Optimization by Dan Croxen-John and Johann van Tonder
  2. Don't Make Me Think, Revisited by Steve Krug
  3. Designing for the Digital Age by Kim Goodwin
  4. Neuro Web Design: What Makes Them Click? by Susan Weinschenk
  5. Baymard Institute E-Commerce Usability Guidelines (Online Resource)
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