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Content Creation · MS elective · 3 credit hours · 16 sessions

E-Commerce Integration

The line between scrolling and shopping has blurred. This course explores the technical and strategic integration of e-commerce storefronts directly into social media ecosystems (Social Commerce). Students will learn to set up and optimize shops on platforms like Instagram, TikTok, and Facebook, ensuring a seamless user experience from product discovery to checkout without ever leaving the app.

§ 01 By the end you can
  1. Understand the technical architecture of Social Commerce (API integration)
  2. Set up and manage digital storefronts on Meta (FB/IG) and TikTok Shop
  3. Optimize product catalogs (Feeds) for algorithmic discovery
  4. Design "Frictionless" checkout experiences to reduce cart abandonment
  5. Integrate inventory management systems (Shopify/WooCommerce) with social channels
§ 02 Sixteen sessions

The whole semester.

  1. 01The Rise of Social Commerce: Trends & Data
  2. 02Platform Architecture: Native vs. Third-Party
  3. 03Setting up Meta Commerce Manager
  4. 04Setting up TikTok Shop Seller Center
  5. 05Product Feed Optimization: Images & SEO
  6. 06Shoppable Content: Tagging Products in Video
  7. 07Inventory Syncing & Order Management
  8. 08 · MidtermMidterm Examination
  9. 09Live Shopping: Production & Integration
  10. 10Influencer Affiliate Integration
  11. 11Frictionless Checkout: UX Best Practices
  12. 12Customer Service in Social Commerce
  13. 13Security: Payment Gateways & Trust
  14. 14Cross-Border Social Commerce
  15. 15Analytics: Attribution & Conversion Data
  16. 16Final Project: The Integrated Social Store

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Integrated Social Store

How it’s judged

Recommended reading
  1. Social Commerce: Marketing, Technology and Management by Efraim Turban
  2. The Social Commerce Handbook by Paul Marsden
  3. E-Commerce 2023: Business, Technology, Society by Kenneth C. Laudon
  4. Shopify for Dummies by Paul Waddy
  5. Kill the Company: End the Status Quo (Innovation context) by Lisa Bodell
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