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Content Creation · MS elective · 3 credit hours · 16 sessions

Live Streaming Production and Engagement

Live streaming is the rawest form of digital interaction. This course covers the technical and social skills required to run professional streams for gaming (Twitch), events, or corporate webinars. Students will master broadcasting software (OBS/vMix), hardware setups (Capture cards/Stream Decks), and the critical soft skill of “Community Management”—interacting with a live chat while performing in real-time.

§ 01 By the end you can
  1. Configure broadcasting software (OBS Studio/Streamlabs) for optimal bitrate and quality
  2. Design professional "Overlays," Alerts, and Scene Transitions
  3. Manage hardware signal flow: Cameras, Capture Cards, and Audio Interfaces
  4. Execute Community Management: Moderation, Bots, and Viewer Interaction
  5. Develop monetization strategies: Subscriptions, Donations, and Sponsorships
§ 02 Sixteen sessions

The whole semester.

  1. 01The Streaming Landscape: Twitch, YouTube, Kick
  2. 02Hardware: Building the Streaming PC
  3. 03Software Mastery: OBS Studio Basics
  4. 04Bitrates, Encoders, & Internet Connections
  5. 05Scene Design: Overlays & Branding
  6. 06Interactivity: Setting up Alerts & Widgets
  7. 07The "Just Chatting" Category vs. Gaming
  8. 08 · MidtermMidterm Examination
  9. 09Advanced OBS: Filters & VST Plugins
  10. 10Audio Engineering for Live: EQ & Compression
  11. 11Community Management: Mods & Chat Rules
  12. 12Engagement: Raids, Hosts, & Collabs
  13. 13Monetization: Bits, Subs, & Ad Breaks
  14. 14Multi-streaming: Broadcasting Everywhere
  15. 15Analytics: Growth & Viewer Retention
  16. 16Final Project: The 2-Hour Produced Livestream event

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The 2-Hour Produced Livestream event

How it’s judged

Recommended reading
  1. Watch Me Play: Twitch and the Rise of Game Live Streaming by T.L. Taylor
  2. The Ultimate Guide to Live Streaming by Luria Petrucci
  3. Twitch for Dummies by Tee Morris
  4. Livestreaming using OBS Studio by R.C.
  5. Superfans (Community building context) by Pat Flynn
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