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Content Creation · MS elective · 3 credit hours · 16 sessions

Media Technology and Platform Management

Content needs a delivery vehicle. This technical course explores the infrastructure that powers modern media, from OTT streaming services to news portals. Students will look “under the hood” of the media industry, learning about Content Management Systems (CMS), Content Delivery Networks (CDNs), Cloud Storage, and the transcoding workflows that ensure a video plays smoothly on a phone, a laptop, and a Smart TV.

§ 01 By the end you can
  1. Master the architecture of Digital Asset Management (DAM) and CMS platforms
  2. Understand the role of Content Delivery Networks (CDNs) in latency reduction
  3. Analyze Video Compression standards (H.264, HEVC, AV1) and Bitrates
  4. Manage "Cloud Workflows" for remote collaboration and archiving
  5. Evaluate the User Interface (UI) and User Experience (UX) of media platforms
§ 02 Sixteen sessions

The whole semester.

  1. 01The Media Tech Stack: An Overview
  2. 02Content Management Systems (Headless vs. Traditional)
  3. 03Video Engineering: Codecs & Containers
  4. 04Transcoding & Adaptive Bitrate Streaming (ABR)
  5. 05Content Delivery Networks (CDNs): Edge Servers
  6. 06Digital Asset Management (DAM) workflows
  7. 07OTT Platforms: Building a Netflix Clone
  8. 08 · MidtermMidterm Examination
  9. 09Live Streaming Infrastructure (RTMP/HLS)
  10. 10Metadata Management & Taxonomy
  11. 11Cloud Computing for Media (AWS/Azure basics)
  12. 12API Integration: Connecting Tools
  13. 13User Management & Subscriptions (Auth)
  14. 14Analytics Implementation (Backend)
  15. 15Future Tech: AI in Compression & Delivery
  16. 16Final Project: The Platform Architecture Proposal

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Platform Architecture Proposal

How it’s judged

Recommended reading
  1. Streaming Media Architecture by Eric J.
  2. Content Management Bible by Bob Boiko
  3. Video Demystified by Keith Jack
  4. Cloud Computing for Science and Engineering (Relevant chapters on Storage)
  5. Designing Connected Content by Carrie Hane
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