Premier Graphics
& Animation
Work with us
Menu
Studio
OverviewServicesCapabilitiesThe Collection
Institute
OverviewProgrammesCourse libraryHow we teachCareersGuidesFor universities
Journal About Contact Work with us
Content Creation · MS elective · 3 credit hours · 16 sessions

Online Entrepreneur

This practical course is a roadmap for launching and scaling a digital business in the modern economy. Moving beyond theory, students will build a “Minimum Viable Product” (MVP), explore diverse business models (SaaS, E-commerce, Digital Products), and learn the lean startup methodology. The curriculum covers the entire founder journey, from ideation and validation to customer acquisition and scaling.Shutterstock

§ 01 By the end you can
  1. Evaluate different online business models (Dropshipping, Affiliate, SaaS, Content)
  2. Conduct market research to validate business ideas before launching
  3. Build a Minimum Viable Product (MVP) using no-code tools
  4. Master customer acquisition channels (SEO, Paid Ads, Content Marketing)
  5. Understand the legal and financial basics of running a digital company
§ 02 Sixteen sessions

The whole semester.

  1. 01The Entrepreneurial Mindset & Lean Methodology
  2. 02Ideation Techniques & Niche Selection
  3. 03Business Models: E-Com, SaaS, & Service
  4. 04Market Research & Competitor Analysis
  5. 05Building the MVP (No-Code Solutions)
  6. 06Branding for Startups
  7. 07Setting up Digital Infrastructure (Web/Shop)
  8. 08 · MidtermMidterm Examination
  9. 09Digital Marketing for Founders
  10. 10Sales Funnels & Conversion Optimization
  11. 11Financials: P&L, Cash Flow, & Pricing
  12. 12Legal Basics: Structures & IP
  13. 13Scaling: Automation & Outsourcing
  14. 14Pitching to Investors & Fundraising
  15. 15Growth Hacking Strategies
  16. 16Final Project: The Startup Launch Deck

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Startup Launch Deck

How it’s judged

Recommended reading
  1. The Lean Startup by Eric Ries
  2. Zero to One by Peter Thiel
  3. The $100 Startup by Chris Guillebeau
  4. Company of One by Paul Jarvis
  5. Rework by Jason Fried and David Heinemeier Hansson
More in Content Creation
Audience Engagement and Experience DesignContent is king, but engagement is the queen. This course merges User Experience (UX) design with community psychology.
Changing Political Attitude through Social MediaThis course intersects political science, psychology, and media studies. It examines how social media platforms engineer public opinion, mobilize activism, and deepen polarization.
Content Moderation and SafetyThis course addresses the "essential workers" of the internet: content moderators. It examines the policies, tools, and human labor required to keep digital platforms safe.
Content Monetization and Revenue Streams"Views are vanity; revenue is sanity." This course explores the complex economics of the modern media landscape.
Crafting Social Media Contagious ContentWhy do some ideas spread like wildfire while others die? This course explores the science of virality. Drawing on behavioral psychology and network theory, students will deconstruct the anatomy of "Contagious" content.
Cross-Platform Content Repurposing"Create Once, Publish Everywhere" (COPE). This efficiency-focused course teaches the workflow of taking a single piece of "Pillar Content" (like a podcast or long-form video) and fracturing it into dozens of micro-assets for TikTok, Twitter, LinkedIn, and Instagram.